The good news for recruiting and staffing solution providers is business leaders recognize the importance of having top talent.
The bad news is, due to the high demand for solutions, there is a tremendous amount of competition from vendors. So it’s difficult to stand apart from the crowd, especially for small- and medium-sized companies.
We’ve created a series of Insightgraphics—infographics that feature analysis from HRmarketer Insight software—that show different resources recruiting and staffing solution providers can use to increase their online visibility, that is, get noticed.
The “Recruiting & Staffing Insightgraphic Series” (click on links below to open individual Insightgraphics) includes:
1. “The Faces of Recruiting & Staffing”: The leading advocates—the people mentioned most frequently in social posts that link to content (articles, blog posts, etc.) related to recruiting and staffing over a period of three months. Getting these influential people to talk about your brand or share your content is a great way to get visibility in this space, and some may even refer potential clients. Smart solution providers work to develop relationships with leading advocates via social media, at conferences, etc.
2. “The Media Outlets for Recruiting & Staffing”: The media outlets mentioned the most in social updates that link to content related to recruiting and staffing. These are publications you want your brand mentioned in, so when you make your pitches, ensure that some of these are on your list.
3. “The Solution Providers of Recruiting & Staffing”: The solution providers mentioned the most in social updates that link to content related to recruiting and staffing. Other solution providers can be a great source of visibility on social media, and sharing the content of these leading vendors will encourage them to reciprocate.
4. “The Hashtags & Related Topics for Recruiting & Staffing”: The hashtags used the most in social updates that link to content related to recruiting and staffing, as well as the related topics in the content. Using these hashtags on Twitter and including the related topics in your content are easy ways to make it expand the reach of your tweets and content among HR audiences.
(Keep in mind that these Insightgrapics represent a snapshot of what’s happening online today—lists like these change often. It is important to regularly monitor the online conversations related to your business and industry so you can target your messaging to the right audiences and improve your visibility and reach. To learn how our software can help you do this, visit HRmarketer.com and schedule a 20-minute demo.)