By most accounts, this year’s SHRM Conference & Exposition in San Diego was spectacular – back-in-the-day-dot-com spectacular. When the exhibit hall opened last Sunday night and the four of us attending from HRmarketer.com walked through the doors, each one of us did a cartoon double-take, jaws dropping to the floor. Read more »
If you sell products and services in the human capital marketplace, more than likely you are preparing to make the trek this weekend to San Diego and exhibit at the “big show” – SHRM’s 57th Annual Conference & Exposition – the largest gathering of HR practitioners and vendors throughout the year. Read more »
What exactly is Public Relations?
When most people hear the words “Public Relations,” it is usually associated with how politicians, celebrities, and large corporations deal with the public (fans, voters, customers, investors, etc.). Read more »
A recent CMO magazine article called Connect the Dots refers to a survey CMO magazine conducted with 350 Chief Marketing Officers and CEOs about what they believe to be the most important marketing metrics – IOW, how should the marketing department’s success be measured? Read more »
To increase your media coverage (and gain visibility in new industry verticals) when sending out press releases, you should create and maintain at least four (4) different types of media distribution lists. Read more »
We read a fascinating (and disturbing) interview this past weekend in the San Jose Mercury News with New York Times columnist Thomas L. Read more »
The latest HRmarketer HRintelligence report for May 2005 lists the HR industry’s top advertisers for the month of April. Top advertisers, listed alphabetically below, are determined by measuring advertising placements across the major monthly HR print trade publications, not including buyer guide or product directory listings. Read more »
When we started our HRmarketer.com blog a little over a year ago, our intention was to become an open and honest portal of marketing and PR information for companies that sell to human resource professionals. Read more »
Earlier today I was scanning The Wall Street Journal when something caught my eye in the Personal Technology section. (How many papers – print or online – can you actually “read” everyday?) The article was all about RSS readers (Really Simple Syndication) and how you can use them to keep your news sites, blogs and other websites organized into one easy-to-scan interface. Read more »
MarketingSherpa.com just released an article titled “How to Market to HR Professionals: Top 10 Dos & Don’ts + 4 Pain Points.”
In the article, Mark Willaman, president of HRmarketer.com, along with other HR experts, provide some valuable tips on what works and what doesn’t when selling to human resource professionals. Read more »
Over the last several months, I have spoken to dozens of SEO “experts” about how I could improve my company’s search engine ranking. Read more »
One of our previous blog postings entitled Making Sense of the Human Capital Industry provided an overview on how the HR marketplace is segmented. Read more »
As a leading and experienced provider of marketing and PR services, we’ve come to two important conclusions.
First, any company of any size will benefit from PR and should invest in some type of PR program – at a minimum, send out at least one press release a month to journalists and to a wire service for online visibility. Read more »