In a January 1991, Regis McKenna published an article in the Harvard Business Review entitled “Marketing Is Everything.” In the article the McKenna states, “Marketing today is not a function; it is a way of doing business.”
Selling to each sales channel requires a unique sales strategy, marketing message, and distribution model.
Small Employer Channel
There are over 500,000 employers representing 34 million employees in the small employer market. Read more »
In larger organizations, it is typical for HR executives to be strategically involved in business development, with the HR staff responsible for various HR-related functions including compensation and benefits, payroll, health insurance, 401(k) plans, etc. Read more »
The human capital marketplace remains highly competitive and is poised for enormous growth in the next 10 years. Companies around the world are again investing in their human resources infrastructure, including new products and services, and of course, their people. Read more »
If you’re like most HR and recruiting vendors, it’s hard to stand out at a trade show when you’re stuck in the same space and pitching the same small group of attendees as every single one of your competitors. Read more »