If anyone on your marketing team ever says that direct marketing is dead and all you need is one well-placed ad in a major HR trade and one great press release to attract your buyers like flies to a Venus flytrap – fire them immediately. Read more »
With all the global flux, fragmentation, and consolidation in the human capital marketplace today, it’s vital that HR vendors understand their specific space, channel, niche, vertical, target market – whatever you call it, you’d better know it. Read more »
Like a lot of marketing professionals who designed and coded their first websites in the early 1990s, I thought I knew everything about getting listed in search engines. Read more »
Much has been said about how to write effective press releases, and we certainly won’t be the last ones to discuss the topic, but we’re constantly working with our HR Marketer members to help them craft “newsworthy” releases, target appropriate HR industry trades and other publications (and the journalists), and discuss PR strategy in general. Read more »
Our loyal customers – they are why we are still in business. As the human capital marketplace continues to awaken from its slumber, our customers will (and should) remain just as important to our livelihood as they did while some of us struggled to acquire new ones during the past few years. Read more »
We’re back! I know it’s been a couple of weeks. Did you miss us?
Hello? Is there anybody out there?
If there is, can you tell me in 100 words or less who you work for, what it is your company does, and why I should buy your products and services? Read more »
Every week we read about dozens of HR service providers and the products and services they sell. Many of them are established companies with strong brand equity like BrassRing, Kronos, Harris Rothenberg International, and Ultimate Software. Read more »
Earlier this week we attended the Search Engine Strategies 2004 Conference & Expo in San Jose, CA, and I must admit, I thought SEO stood for Sending Email Online. Read more »
Human capital is heating up. According to Debbie McGrath and HR.com, the demand for labor is increasing and investors are protecting and growing their current investments, infusing HR vendors with millions of dollars of capital. Read more »
You know the drill – you put on your sleek new product development cap, making sure it’s not too tight as to give you brain damage, or not too loose so it flies off into the void of failure. Read more »
Over 800 HR service providers marketed their wares at the big annual SHRM Conference and Exposition last week in New Orleans, which was a rousing success — thousands and thousands of HR professionals descended and attended (and had a Hurricane or two after storming through the exhibit hall!). Read more »
If you want more people to find and view your press releases, then you should take the time to differentiate and optimize your content when distributing to search engines and journalists. Read more »
We all know how important public relations is to our marketing communications strategy. In fact, some would argue that it is the most important component of a marketing plan – more so today than it’s ever been. Read more »