We read a fascinating (and disturbing) interview this past weekend in the San Jose Mercury News with New York Times columnist Thomas L. Read more »
The latest HRmarketer HRintelligence report for May 2005 lists the HR industry’s top advertisers for the month of April. Top advertisers, listed alphabetically below, are determined by measuring advertising placements across the major monthly HR print trade publications, not including buyer guide or product directory listings. Read more »
When we started our HRmarketer.com blog a little over a year ago, our intention was to become an open and honest portal of marketing and PR information for companies that sell to human resource professionals. Read more »
Earlier today I was scanning The Wall Street Journal when something caught my eye in the Personal Technology section. (How many papers – print or online – can you actually “read” everyday?) The article was all about RSS readers (Really Simple Syndication) and how you can use them to keep your news sites, blogs and other websites organized into one easy-to-scan interface. Read more »
MarketingSherpa.com just released an article titled “How to Market to HR Professionals: Top 10 Dos & Don’ts + 4 Pain Points.”
In the article, Mark Willaman, president of HRmarketer.com, along with other HR experts, provide some valuable tips on what works and what doesn’t when selling to human resource professionals. Read more »
Over the last several months, I have spoken to dozens of SEO “experts” about how I could improve my company’s search engine ranking. Read more »
One of our previous blog postings entitled Making Sense of the Human Capital Industry provided an overview on how the HR marketplace is segmented. Read more »
As a leading and experienced provider of marketing and PR services, we’ve come to two important conclusions.
First, any company of any size will benefit from PR and should invest in some type of PR program – at a minimum, send out at least one press release a month to journalists and to a wire service for online visibility. Read more »
Now this is exciting stuff!
HRmarketer.com has introduced monthly trend reports that will track companies and topics receiving most media attention, the top advertisers, and the overall health of the human resource marketplace. Read more »
Like many of you in the HR space, we cooled our marketing jets for awhile when it came to email. There’s too much of it, there’s too much garbage, and there’s too much opt-in regulation with the CAN-SPAM act. Read more »
An important objective of marketing is to secure media placements in the publications and Internet sites that your target buyers read in order to increase your company’s visibility, generate awareness of your brand and get sales leads. Read more »
Sorry that we haven’t been around for a couple of weeks, but we’re getting ready to launch some great new features at HRmarketer.com, one of which is called HRintelligence. Read more »