We’ve all done it – slashing prices to get folks to buy our products and services. We offer 2-for-1 deals, creative financing terms, quarterly or monthly installments, mail-in rebates, free “cheesy” gifts with purchase, entertaining commercials – anything to get them to buy for the first time. Read more »
While “searching” online for search marketing metrics information the other day, we came across a great article by Gord Hotchkiss on webpronews.com entitled Flying Blind? Read more »
So, you work for a cool company with cool people who make cool stuff — and everybody knows it.
Everybody knows it because you and your marketing colleagues have created and promoted a powerful and timeless “brand awareness” that sets you apart from your competition. Read more »
We spend a lot of time as marketers developing, managing and executing our “external” marketing plans. But what about the “internal” customer? Read more »
Who’s buying your stuff and why? Are they satisfied customers? Are they telling their friends about your stuff?
If you can’t answer these questions then you’re in a lot of trouble. Read more »
In a January 1991, Regis McKenna published an article in the Harvard Business Review entitled “Marketing Is Everything.” In the article the McKenna states, “Marketing today is not a function; it is a way of doing business.”
Selling to each sales channel requires a unique sales strategy, marketing message, and distribution model.
Small Employer Channel
There are over 500,000 employers representing 34 million employees in the small employer market. Read more »
In larger organizations, it is typical for HR executives to be strategically involved in business development, with the HR staff responsible for various HR-related functions including compensation and benefits, payroll, health insurance, 401(k) plans, etc. Read more »
The human capital marketplace remains highly competitive and is poised for enormous growth in the next 10 years. Companies around the world are again investing in their human resources infrastructure, including new products and services, and of course, their people. Read more »
If you’re like most HR and recruiting vendors, it’s hard to stand out at a trade show when you’re stuck in the same space and pitching the same small group of attendees as every single one of your competitors. Read more »