In a previous post we listed the top 10 conferences in the HR (and related) space that generated the most Twitter engagement. Read more »
I’ve worked in marketing and PR a long time. How long? I remember having to fax press releases! So I know what I’m talking about when I tell you there have been a lot of changes in how we communicate our news. Read more »
The following is a guest post from Brent Skinner, marketing manager at Ceridian.
Few vehicles provide a better test bed for your social media engagement than a conference hashtag does. Read more »
There are as many ways to look at a survey as there are to view clouds in the sky, and just as many conclusions to be drawn from what you see. Read more »
One of the best and simplest definitions for AIDA can be found on Wikipedia—“AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with a marketer’s promotions.”
AIDA stands for:
A – awareness: attract the prospect’s attention. Read more »
People don’t like filling out forms. But we’ll do it if we have to. Or if we think the reward is worth the trouble of filling out the form. Read more »
Here’s a fun activity. Take some of the great advertising slogans of all time, and sub in the word “social”:
- Where’s the social? Read more »
It’s a simple truth. The more you know about your potential buyers, the better chance you have of selling to them. Read more »
Last month we wrote a post about how marketers can use holidays and observances to create content that gets good visibility due to timeliness and relevance to interesting events, and then followed up by explaining how to do it without coming off as blatantly capitalizing on sensitive issues. Read more »
If you’re attending #SHRM14, then you’re in Orlando.
Land of Disneyworld, certainly; an Epcot kind of town. To many minds, that’s the ONLY Orlando. Read more »