I’ve worked in marketing and PR a long time. How long? I remember having to fax press releases! So I know what I’m talking about when I tell you there have been a lot of changes in how we communicate our news. Read more »
You’ve probably heard that before, and while it’s an overstatement, there is a nugget of truth to it. The problem is many solution providers are so focused on generating awareness and interest in their products and services that they fall short when it comes to generating awareness and interest about themselves. Read more »
A Real-Time Analysis of #HRTechConf
A conference can be madhouse, funhouse, bouncehouse, and crackhouse, all rolled into one. And despite the comparative cerebrality of the core content, #HRTechConf too can get a bit cray cray. Read more »
Do you do Influencer Marketing?
If not, it’s time you do.
And if you do, then you already know how incredible this report is. Read more »
The following is a guest post from Brent Skinner, marketing manager at Ceridian.
Few vehicles provide a better test bed for your social media engagement than a conference hashtag does. Read more »
There are as many ways to look at a survey as there are to view clouds in the sky, and just as many conclusions to be drawn from what you see. Read more »
You’ve probably heard the saying “nothing worth doing is easy.” Well, I’m sure you agree that something that makes the hard things easier is worth its weight in gold. Read more »
It’s the time of the year for marketing predictions. So I thought I’d make one of my own.
Nothing changes. At least nothing fundamental to the job. Read more »
The two most common questions we get about specific press releases are:
- Do you think this release is likely to get much media attention? Read more »
The press release strategies that worked so well for you in the past are less effective now.
Major media placements are huge wins for companies, but when you get that big interview, how should you handle the logistics? Read more »
In these impersonal times, a great way to get noticed, and to be appreciated, is to be personal in a thoughtful way. Read more »
I’m just one of many contributors to the HRmarketer blog. All employees have the opportunity to write their thoughts on an issue related to human resources, plus we have occasional guest posts. Read more »