In Arthur Miller’s 1949 Pulitzer Prize- and Tony Award-winning play “Death of a Salesman,” main character Willie Loman dreams of being a successful salesman, and believes the key to success is being well-liked. Read more »
Social Media Marketing
This blog will walk you through the steps of how you can use Twitter marketing for lead generation.
There are four primary reasons why Twitter needs to be a part of your marketing:
- Make more people aware of you and/or your product/company
- Connect and communicate with influencers, prospects and customers
- Keep current on industry news and competitive activity
- Drive traffic to your “content”
If you’re still on the fence about the value of Twitter, consider the recent USA presidential election and what the winning candidate said:
“Twitter is a great form of communication….I think it helped me win…. Read more »
Our popular blog post “OK, You Wrote a Blog Post. Now What? How to #SpreadTheWord” discusses how to use social marketing to get your blog posts seen by more people. Read more »
There are a lot of parts to a successful blog.
- Layout and design
- Keyword selection
- Tags and category selection
- On-Page SEO
I’ve bolded “Image(s)” and “CTA(s)” above because I want to focus on them here. Read more »
After trade shows are over—as your nagging backache continues to fade, and your feet start to feel normal again—what do you do? Read more »
This year’s SHRM Annual Conference & Exposition was in Washington D.C. One has to go down the escalators of the Walter E Washington Convention centre to understand the vastness of SHRM 2016. Read more »
Twitter marketing is in the midst of seven subtle but significant changes.
It’s unclear exactly what’s driving the changes—perhaps so many B2B brands are on social media now that practices that worked before aren’t working now—but it’s clear they are happening. Read more »
Ever wonder who the people are that are near your location and tweeting with a certain topic or hashtag?
Maybe not, unless you are a Twitter nerd like me. Read more »
Note: This post on influence marketing is a mixture of satire and, I hope, some useful tips.
B2B marketers’ expectations for influencer marketing often leave me shaking my head. Read more »
It’s time to update our popular post of the top HR Twitter #Hashtags.
First, some background on how we generated the lists and some advice on the use of hashtags. Read more »
In a previous post we listed the top 10 conferences in the HR (and related) space that generated the most Twitter engagement. Read more »
It’s Friday afternoon. A beautiful sunny day in Santa Cruz. I’d love to be on the beach across from our office (yeah, we have cool office space). Read more »