Download A New White Paper from HRmarketer: Want People To Hear You? Then Listen
April 30, 2012 No comments
Social media offers great potential for B2B marketers and PR pros. At the same time, however, social media creates enormous challenges. From the conversations that are simultaneously taking place on an expanding number of social channels, news sites and blogs, you need to be able to filter out the terabytes of unwanted chatter to identify the conversations and information that matter to you.
Further complicating things is that in addition to having to analyze the conversations from journalists and analysts—those who traditionally dominated and controlled the B2B conversations—you now have to consider a variety of other social media users who have strong influence, such as HR and other B2B decision makers, recruiters, consultants, speakers and solution providers.
By being aware of and monitoring all the online conversations—from both traditional outlets and emerging social channels—marketers can better target their news, grow their social footprint and online visibility, make better pitches and better business decisions and choose better and more timely topics for their white papers, webcasts and blog posts.
Social monitoring software has been developed to help monitor these conversations, measure a brand’s online sentiment and track keyword mentions by listening to the 140 characters in a tweet or to Facebook updates and, in some cases, blog posts. A deeper level of analysis affords numerous opportunities for marketing and PR professionals, from being able to spot trending topics, the people who are most influencing these topics, the most popular or shared content on these topics and getting insights into the topics most discussed by individual influencers or groups of influencers relevant to your product category.
Social Listening and Engagement software allows you also to analyze the broader and deeper conversations taking place online beyond just social networks, the context of these discussions, the types of people participating in these conversations and their level of engagement for a specific topic.
How does one use Social Listening and Engagement software and the information it
provides to deliver measurable improvements to their marketing and public relations?
That is the focus of this paper.
This paper will show you some of the things you can do with Social Listening and
Engagement software, give instruction on how to use it and provide real-world success stories on how this scientific approach to PR and marketing can generate quick results.
Download our new white paper today!
Download New White Paper from HRmarketer: Social Influence – Thriving in a New World of Media Relations
January 24, 2012 No comments
Social media has created a world of dizzying potential: it’s incredibly easy to share your news with press, analysts, and decision-makers. Yet media relations is tougher than ever! As the pendulum swings from print to online media, the traditional roles of journalists and analysts are merging into a community of bloggers, HR professionals, consultants and other influencers. The resulting conversations are cascading into a supernova of online noise.
Call them “influencers” or “social voices” . . . whatever the buzzword, you need to reach the right people. But how? This definitive article charts the online evolution of media relations and offers tips for navigating the brave new world of social influence.
You’ll learn about:
• The changing media and influencer landscape
• The need to join online conversations
• Brand visibility and content marketing
• How media analytics tools cut through the noise
• 10 steps for media relations in a social world
• The core principle: tell compelling stories
Download our new white paper today! No registration required.
Webinar: August 25, 2011 – Best Practices in Trade Show Marketing
September 6, 2011 No comments
HR B2B trade show are year round but there’s no better time to review your event marketing strategy and tactics than today. Watch this webinar archive with HRmarketer.com expert guests Audrey Johnson, Visibility Manager at WorldatWork, and Fred Kurst, Exhibit Sales Manager at Human Resource Executive® Magazine, for a detailed look at trade show marketing best practices.
Watch The Archived Recording >
Webinar: July 26, 2011 – HR B2B Marketing Is Much More Than Social. Dude.
September 6, 2011 No comments
HR B2B companies today are selling to the business at large, and that includes executive management, IT, operations, finance, HR, recruiting, talent management, training, and the list goes on and on. It’s become a much more complex marketing and sales effort than ever before, and there is just as much diversity and complexity with marketing and PR tactics that goes beyond a Tweet or a top 25 list. Marketing should still include a diverse mix of marketing and PR activities. Watch this webinar archive to learn more.
Watch The Archived Recording >
Buyer Reports: Trends in HR Marketing: HR Buyers’ Behavior What to Expect in 2011
March 25, 2011 comments (2)
This research report from HRmarketer.com, Trends in HR Marketing: HR Buyers’ Behavior
2010 and What to Expect in 2011 is the fifth report in an annual series started in 2006. The report provides information on trends and best practices for marketing to the human capital marketplace, and more specifically on the purchasing behavior of the typical HR buyer. It includes an analysis of HR buyer research and purchasing trends and their budgetary priorities in 2011.
This report also includes recommendations for human resource businesses based upon what we have learned about the needs and information usage characteristics of HR buyers. The data in this report is based on responses from human resource decision makers, hereafter referred to collectively as “HR buyers,” collected during January and February of 2011.
eBook: The Right Mix: A B2B Marketing Allocation Guide for 2011
February 17, 2011 comment (1)
SUMMARY: Our new B2B Marketing Allocation Guide contains over 50 pages of basic and advanced marketing wisdom to help you determine the right marketing mix for your company.
A few highlights from this report include:
- The Marketing Process a quick review for us all
- The Buying Process AIDA, funnels, and the Rule of Seven
- B2B vs B2C most marketing books cover B2C, differences are important
- And more…
Supplier Reports: Trends in HR Marketing℠: Where HR Suppliers Spent Their Marketing and PR Dollars in 2010 and What’s Ahead in 2011
October 19, 2010 comment (1)
This complimentary report covers the latest trends and best practices for marketing to the human resource (HR) and employee benefits marketplace going into 2011.
A few highlights from this report include:
- Most HR Vendors expect to maintain or increase their marketing budgets in 2011.
- Last year, 82% of respondents did not measure Social Media ROI. This year, 69% of respondents will measure Social Media ROI.
- 95% of HR vendors increased their participation in Social Media during 2010
- Articles (15)
- Buyer Reports (5)
- eBooks (4)
- Marketing & PR Tips (8)
- Podcasts (7)
- Supplier Reports (5)
- Webinars (3)
Marketing is hard work, but HRmarketer.com makes it easier to plan, manage, execute, track and measure your marketing and PR efforts.
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