Infographic — The Faces of HR Technology on Social

September 30, 2013 No comments


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HR technology is always a popular topic in human resources. But it’s especially hot in the fall due to the HR Technology® Conference & Exposition, slated this year for October 7-9 in Las Vegas.

We used our HRmarketer Software to analyze the HR technology conversation on social media. View our latest infographic, “The Faces of HR Technology on Social,” to see the advocates, media, vendors, topics and hashtags that have gotten the most social visibility in HR technology over the past three months. And, by the way, if you want to see who is talking about the HR Technology® Conference and what they are talking about, plus a bunch of other cool real-time data, check out our popular HR Technology Conference Insight Report.

This infographic is brought to you by HRmarketer and Fisher Vista.

Click here (or on the thumbnail image at right) to see the full infographic.

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Webinar: June 12, 2013 – 5 Press Release Strategies to Improve Your Online Visibility

June 13, 2013 No comments


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The press release strategies that worked so well for you over the last 3+ years are less effective this year. Why? 2012 was a strange year for the press release.

• SEO has changed. Google Pandas and Penguins ran amok and almost brought the party to an end.
• A fraudulent press release on a major wire service and their subsequent policy changes now make it more difficult to write compelling headlines and optimize news for search.
• All major search engines place less value on search-optimized news releases.
• 2012 was also the year that we saw the 28-day news cycle effectively shorten to just over a week.

So what should you do in light of these events? View this webinar, featuring David McInnis, the visionary who founded PRWeb before moving on to launch Cranberry Newswire.



PPTTo see the presentation slides from this
informative webinar, please click above.

WebinarYou can also watch the one-hour
webinar in its entirety by clicking here.


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Webinar: May 8, 2013 – Exhibiting Dos and Don’ts

May 9, 2013 No comments


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Whether you are a seasoned exhibitor, or a newby, it is a huge investment in your marketing strategy. Snappy signage and cool matching shirts may not be enough. So what should you do amidst this competition to be a successful exhibitor? You need to go above and beyond the norm without being gimmicky, which requires a combination of strategy, tactics and interpersonal skills. Not to mention preparation. Hundreds of other HR vendors will be vying for the attention of the attendees – learn how to stand out in the crowd.

At “Exhibiting Dos and Don’ts,” attendees received expert tips from our panel:

• Craig Fisher – VP at Ajax Workforce Marketing and founder of #TalentNet Live social recruiting training conferences

• Jen Iliff – founder of 3X Marketing and former Marketing and PR director at a leading RPO

To listen to the recording now, click ‘play’ below.

You may also review the slides from the presentation here:

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Article: Tradeshows are Expen$ive: 33 Tips to Maximize Your Return on Exhibiting

May 9, 2013 No comments


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Exhibiting isn’t cheap. From booth fees to plane tickets to hotels, the costs add up quickly. Yet most companies make critical mistakes or fail to fully take advantage of the opportunities that tradeshows provide.

Our article “Tradeshows are Expen$ive: 33 Tips to Maximize Your Return on Exhibiting” (no registration required) provides specific, often outside-the-box ideas on best exhibiting practices, covering everything from planning to working the booth to measuring results. It’s easy-to-follow format covers all major parts of the exhibiting process, including:

  • Before you decide to exhibit
  • Picking shows
  • Before a show
  • During a show
  • After a show

While not every tip is appropriate for every exhibitor, this article will give you some new ideas, and help you think critically about how you can become a better exhibitor.

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Infographic — The Exhibitor’s Guide to SHRM 2013

May 9, 2013 No comments


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The SHRM Annual Conference & Exposition is one of the largest and most important events in HR, with more than 13,000 attendees from around the world. It’s no surprise that it draws a huge crowd of exhibitors, with more than 700 slated to appear at the 2013 event, held June 16-19 in Chicago.

This infographic, “The Exhibitor’s Guide to SHRM 2013,” provides facts and resources about the event and the host city – including where to stay, what to do and where to eat – as well as tips that will help exhibiting companies avoid critical mistakes and maximize their ROI.

This infographic is brought to you by HRmarketer and Fisher Vista.

Click here (or on the thumbnail image at right) to see the full infographic.

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Infographic — A Running Start With Social Media

April 23, 2013 No comments


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“Social media marketing offers many benefits, including more business exposure, more web traffic and marketplace insight. Yet many brands don’t have a social media presence — or worse, have accounts that haven’t been updated in months or even years.

This infographic, “A Running Start With Social Media,” shows what brands can do to quickly and effectively get involved (or re-involved) in social media marketing, from creating branded sites to best practices for using them. It is brought to you by the creative folks at Fisher Vista for SocialEars — software for content marketers who want to get found, be shared and increase engagement.”

Click here (or on the thumbnail image at right) to see the full infographic.

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Webinar: March 29, 2013 – How to Generate Sales with Content Marketing

March 29, 2013 No comments


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Content marketing positions you as a thought leader, extends your reach and visibility and – when done correctly – nurtures leads that contribute to sales. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. But where do you begin? How do you create a content generation “machine”? What are the secrets to converting page views to dollars?

The panelists will share personal experiences and successes with content marketing, including:

• The resources and strategies you’ll need before content marketing begins.
• The importance of defined goals and realistic budgets.
• When to use premium content (registration required) and “free” content (no registration) to generate and nurture leads.
• How to measure results and adjust your strategy and tactics for the next round.



PPTTo see the presentation slides from this
informative webinar, please click above.

WebinarYou can also watch the one-hour
webinar in its entirety by clicking here.


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