Supplier Reports: Trends in HR Marketing℠: Where HR Suppliers Spent Their Marketing and PR Dollars in 2010 and What’s Ahead in 2011

October 19, 2010 comment (1)


This complimentary report covers the latest trends and best practices for marketing to the human resource (HR) and employee benefits marketplace going into 2011.

A few highlights from this report include:

  • Most HR Vendors expect to maintain or increase their marketing budgets in 2011.
  • Last year, 82% of respondents did not measure Social Media ROI. This year, 69% of respondents will measure Social Media ROI.
  • 95% of HR vendors increased their participation in Social Media during 2010

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Supplier Reports: Trends in HR Marketing℠: Where HR Suppliers Spent their Marketing and PR Dollars in 2008 and What’s Ahead in 2009*

November 25, 2009 No comments


This research report covers the latest trends and best practices for marketing to the human resource (HR) and employee benefits marketplace going into 2009. The data presented in this report is based on responses from a diverse group of HR and employee benefits suppliers collected during the fourth quarter of 2008. Key topics covered in this report include patterns of adoption and use of various marketing and PR tactics by HR and employee benefits suppliers, marketing and PR activities most important to HR suppliers, the marketing and PR activities that generate the most sales leads for HR suppliers, and those presenting the greatest challenges. The key trends outlined in this report include the growth of “Web 2.0” tactics like blogging, podcasting and social networking as a means of lead generation, growing importance of search engine optimization (SEO) and continued use of direct e-mail marketing and devaluation of print advertising.

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Supplier Reports: Trends in HR Marketing℠: Where HR Suppliers Spent their Marketing and PR Dollars in 2007 and What’s Ahead in 2008

August 7, 2009 No comments


This research report was produced by HRmarketer, a marketing services firm focusing exclusively on the human resource (HR) marketplace. Since 2001, hundreds of HR suppliers have used HRmarketer.com and the HRmarketer Services Group to generate publicity, website traffic, sales leads and improved SEO.

This report covers the latest trends and best practices for marketing to the human resource (HR) and employee benefits marketplace going into 2008. The data presented in this report is based on responses from a diverse group of HR and employee benefits suppliers collected during July, August and September of 2007. Topics covered in this report include:

  • Patterns of adoption and use of various marketing and PR tactics by HR and employee benefits suppliers – including social networking, social media, blogging, podcasting and RSS – also known as “Web 2.0” activities.

  • Marketing and PR activities most important to HR suppliers in 2007 and their budgeting plans for 2008.
  • The marketing and PR activities that generate the most sales leads for HR suppliers, and those presenting the greatest challenges.
  • How HR suppliers measure the success of their marketing and PR.
  • Who and what suppliers rely on to stay knowledgeable about the human resources marketplace –and how optimistic suppliers are about the overall health of the human capital marketplace heading into 2008.
  • The key trends outlined in this report include:

  • Growth of direct e-mail marketing and devaluation of print advertising.

  • Growing importance of search engine optimization (SEO). A majority of suppliers will increase their SEO budgets in 2008.
  • Growth of “Web 2.0” tactics like blogging, podcasting and social networking as a means of lead generation. Larger vendors, however, remain laggards.
  • Finally, our team of experts provides analysis on what these findings mean for HR suppliers and recommendations for 2008.

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    Supplier Reports: Trends in HR Marketing℠: Where HR Suppliers Spent their Marketing and PR Dollars in 2006 and What’s Ahead in 2007

    August 6, 2009 No comments


    This research report, sponsored by HRmarketer.com, the #1 Internet marketing and media visibility service for companies selling to human resource departments and/or targeting employee benefit brokers and consultants, covers the latest trends and best practices for marketing to the human resource (HR) and employee benefits marketplace going into 2007.

    The data presented in this report is based on responses from HR and employee benefits suppliers collected during December 2006. The key trends outlined in this report are:

  • Patterns of adoption and use of various marketing and PR tactics by HR and employee benefits suppliers

  • Evaluation of marketing and PR tactics by HR and employee benefits suppliers
  • Continuing devaluation of print materials, printed direct marketing and possible shifting of importance of trade show investment
  • Potential growth of “Marketing 2.0” and “Marketing PR” tactics in 2007 including social media and press release optimization

  • This report also includes key findings, recommendations and what the HR/Benefits marketplace has learned about online marketing in 2006. Finally, a view of marketing activities to come in the HR/Benefits marketplace and in the integrated, online environment of 2007 and beyond is presented.

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    Supplier Reports: Trends in HR Marketing℠: Where HR Suppliers Spent their Marketing and PR Dollars in 2005 and What’s Ahead in 2006

    August 3, 2009 No comments


    This research report, sponsored by HRmarketer.com, covers some of the latest trends and best practices for marketing to the Human Resource and Benefits services marketplace. The research data referenced in this report is based on responses from suppliers in the HR/Benefits marketplace, collected during the fourth quarter of 2005. The key trends outlined in the report are:

  • By overwhelming majority, marketers are framing their most important objectives in terms of lead and demand generation.

  • Online marketing activities are supplementing and/or replacing more traditional marketing activities like trade show participation.
  • “Marketing PR” and search engine optimization (SEO) enabled leading HR and employee benefit marketers to take full advantage of the industry trend to align Internet technology, marketing strategies, public relations and sales objectives to make the most of their available marketing budget.
  • In this report, we also offer information on key findings and recommendations, implications and analysis, what the HR/Benefits marketplace has learned and best practices for HR and benefits service marketing in 2006 and beyond.

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