Webinar: June 12, 2013 – 5 Press Release Strategies to Improve Your Online Visibility

June 13, 2013 No comments


The press release strategies that worked so well for you over the last 3+ years are less effective this year. Why? 2012 was a strange year for the press release.

• SEO has changed. Google Pandas and Penguins ran amok and almost brought the party to an end.
• A fraudulent press release on a major wire service and their subsequent policy changes now make it more difficult to write compelling headlines and optimize news for search.
• All major search engines place less value on search-optimized news releases.
• 2012 was also the year that we saw the 28-day news cycle effectively shorten to just over a week.

So what should you do in light of these events? View this webinar, featuring David McInnis, the visionary who founded PRWeb before moving on to launch Cranberry Newswire.



PPTTo see the presentation slides from this
informative webinar, please click above.

WebinarYou can also watch the one-hour
webinar in its entirety by clicking here.


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Webinar: May 8, 2013 – Exhibiting Dos and Don’ts

May 9, 2013 No comments


Whether you are a seasoned exhibitor, or a newby, it is a huge investment in your marketing strategy. Snappy signage and cool matching shirts may not be enough. So what should you do amidst this competition to be a successful exhibitor? You need to go above and beyond the norm without being gimmicky, which requires a combination of strategy, tactics and interpersonal skills. Not to mention preparation. Hundreds of other HR vendors will be vying for the attention of the attendees – learn how to stand out in the crowd.

At “Exhibiting Dos and Don’ts,” attendees received expert tips from our panel:

• Craig Fisher – VP at Ajax Workforce Marketing and founder of #TalentNet Live social recruiting training conferences

• Jen Iliff – founder of 3X Marketing and former Marketing and PR director at a leading RPO

To listen to the recording now, click ‘play’ below.

You may also review the slides from the presentation here:

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Webinar: March 29, 2013 – How to Generate Sales with Content Marketing

March 29, 2013 No comments


Content marketing positions you as a thought leader, extends your reach and visibility and – when done correctly – nurtures leads that contribute to sales. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. But where do you begin? How do you create a content generation “machine”? What are the secrets to converting page views to dollars?

The panelists will share personal experiences and successes with content marketing, including:

• The resources and strategies you’ll need before content marketing begins.
• The importance of defined goals and realistic budgets.
• When to use premium content (registration required) and “free” content (no registration) to generate and nurture leads.
• How to measure results and adjust your strategy and tactics for the next round.



PPTTo see the presentation slides from this
informative webinar, please click above.

WebinarYou can also watch the one-hour
webinar in its entirety by clicking here.


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Webinar: December 6, 2012 – The Marketing Power of Personalized PR

December 6, 2012 No comments


Success with personalized PR is mounting, yet most companies still default to mass emails to large distribution lists.

These mass depersonalized emails – "Dear (NAME)" – flood journalists’ in-boxes, from dozens to hundreds per day. Amidst this deluge, the companies that tailor communication to specific journalists stand out, and thus get more attention.

On Thursday, December 6 at 2 PM EST – we had an interactive discussion with William Tincup, SPHR, Consultant, Speaker & DriveThru HR Co-Host, Heath Havlick, Media Relations, Fisher Vista Marketing and Mark Willaman, Founder, HRmarketer.com & SocialEars HR.

William, Heath and Mark discussed:

• The 3 steps of a personalized approach to PR
• The role of "spray & pray" in today’s PR
• Success stories of personalized PR



PPTTo see the presentation slides from this
informative webinar, please click above.

WebinarYou can also watch the one-hour
webinar in its entirety by clicking here.


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Webinar: November 9, 2012 – 10 Ways to Market Your HR Business with Social Media

November 9, 2012 No comments


Social Media Overload.

You see it. In fact, you can’t avoid it.

Like the rest of us, you are being bombarded with social media. You understand the game is changing. But there is so much information, you feel paralyzed.

Marketing with Social Media

Where do you even start?

Or if you have started, are you investing your efforts in the best places and the most effective ways?

On Friday, November 9, HRmarketer hosted an interactive discussion with HR influencer and marketing expert John Sumser of HRxAnalysts and Mark Willaman, Founder of HRmarketer & SocialEars.

John and Mark talked about the perfect storm of technical change that we are immersed in, where to dive in and what tools to use to begin implementing some, or all, of the 10 ways to market your HR business with social media.


PPTTo see the presentation slides from this
informative webinar, please click above.


WebinarYou can also watch the one-hour
webinar in its entirety by clicking here.

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Webinar: August 25, 2011 – Best Practices in Trade Show Marketing

September 6, 2011 No comments


HR B2B trade show are year round but there’s no better time to review your event marketing strategy and tactics than today. Watch this webinar archive with HRmarketer.com expert guests Audrey Johnson, Visibility Manager at WorldatWork, and Fred Kurst, Exhibit Sales Manager at Human Resource Executive® Magazine, for a detailed look at trade show marketing best practices.

Watch The Archived Recording >

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Webinar: July 26, 2011 – HR B2B Marketing Is Much More Than Social. Dude.

September 6, 2011 No comments


HR B2B companies today are selling to the business at large, and that includes executive management, IT, operations, finance, HR, recruiting, talent management, training, and the list goes on and on. It’s become a much more complex marketing and sales effort than ever before, and there is just as much diversity and complexity with marketing and PR tactics that goes beyond a Tweet or a top 25 list. Marketing should still include a diverse mix of marketing and PR activities. Watch this webinar archive to learn more.

Watch The Archived Recording >

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