The HRmarketer.com Content Library

Webinar: May 8, 2013 – Exhibiting Dos and Don’ts

admin — Thu, 09 May 2013 20:58:48 +0000

Whether you are a seasoned exhibitor, or a newby, it is a huge investment in your marketing strategy. Snappy signage and cool matching shirts may not be enough. So what should you do amidst this competition to be a successful exhibitor? You need to go above and beyond the norm without being gimmicky, which requires a combination of strategy, tactics and interpersonal skills. Not to mention preparation. Hundreds of other HR vendors will be vying for the attention of the attendees – learn how to stand out in the crowd.

At “Exhibiting Dos and Don’ts,” attendees received expert tips from our panel:

• Craig Fisher – VP at Ajax Workforce Marketing and founder of #TalentNet Live social recruiting training conferences

• Jen Iliff – founder of 3X Marketing and former Marketing and PR director at a leading RPO

To listen to the recording now, click ‘play’ below.

You may also review the slides from the presentation here:

Article: Tradeshows are Expen$ive: 33 Tips to Maximize Your Return on Exhibiting

admin — Thu, 09 May 2013 20:55:23 +0000

Exhibiting isn’t cheap. From booth fees to plane tickets to hotels, the costs add up quickly. Yet most companies make critical mistakes or fail to fully take advantage of the opportunities that tradeshows provide.

Our article “Tradeshows are Expen$ive: 33 Tips to Maximize Your Return on Exhibiting” (no registration required) provides specific, often outside-the-box ideas on best exhibiting practices, covering everything from planning to working the booth to measuring results. It’s easy-to-follow format covers all major parts of the exhibiting process, including:

Before you decide to exhibit
Picking shows
Before a show
During a show
After a show

While not every tip is appropriate for every exhibitor, this article will give you some new ideas, and help you think critically about how you can become a better exhibitor.

Infographic — The Exhibitor’s Guide to SHRM 2013

admin — Thu, 09 May 2013 18:27:26 +0000

The SHRM Annual Conference & Exposition is one of the largest and most important events in HR, with more than 13,000 attendees from around the world. It’s no surprise that it draws a huge crowd of exhibitors, with more than 700 slated to appear at the 2013 event, held June 16-19 in Chicago.

This infographic, “The Exhibitor’s Guide to SHRM 2013,” provides facts and resources about the event and the host city – including where to stay, what to do and where to eat – as well as tips that will help exhibiting companies avoid critical mistakes and maximize their ROI.

This infographic is brought to you by HRmarketer and Fisher Vista.

Click here (or on the thumbnail image at right) to see the full infographic.

Infographic — A Running Start With Social Media

admin — Tue, 23 Apr 2013 19:58:12 +0000

“Social media marketing offers many benefits, including more business exposure, more web traffic and marketplace insight. Yet many brands don’t have a social media presence — or worse, have accounts that haven’t been updated in months or even years.

This infographic, “A Running Start With Social Media,” shows what brands can do to quickly and effectively get involved (or re-involved) in social media marketing, from creating branded sites to best practices for using them. It is brought to you by the creative folks at Fisher Vista for SocialEars — software for content marketers who want to get found, be shared and increase engagement.”

Click here (or on the thumbnail image at right) to see the full infographic.

Webinar: March 29, 2013 – How to Generate Sales with Content Marketing

admin — Fri, 29 Mar 2013 20:52:40 +0000

Content marketing positions you as a thought leader, extends your reach and visibility and – when done correctly – nurtures leads that contribute to sales. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. But where do you begin? How do you create a content generation “machine”? What are the secrets to converting page views to dollars? The panelists will share personal experiences and successes with content marketing, including: • The resources and strategies you’ll need before content marketing begins. • The importance of defined goals and realistic budgets. • When to use premium content (registration required) and “free” content (no registration) to generate and nurture leads. • How to measure results and adjust your strategy and tactics for the next round.		To see the presentation slides from this informative webinar, please click above. You can also watch the one-hour webinar in its entirety by clicking here.

Article: Content Marketing – The Best Way to Reach Today’s HR Buyer.

admin — Tue, 12 Feb 2013 21:48:29 +0000

Content marketing is all about winning your prospects’ hearts (and their business) through great content – articles, blog posts, white papers, reports … anything that helps them grow their business and increase their knowledge.

Our latest paper, “Content Marketing: The Best Way to Reach Today’s HR Buyer,” tells you:

Why content marketing helps you influence HR and reach a greater portion of HR decision makers
The best tools and strategies to develop a successful content marketing campaign from start to finish
The tools and strategies to create, integrate, track and nurture sales leads from content marketing

Your Social Media Starter Kit for Content Marketing

admin — Thu, 10 Jan 2013 15:42:06 +0000

Content is the foundation of social media marketing and most likely a part of your 2013 marketing plan. (If it’s not, it should be.) Whether you write a white paper, article or tip sheet or produce a webinar, podcast, video or infographic – content is crucial for your marketing, lead generation, thought leadership and SEO.

After spending hours of valuable time to create your content, are you leveraging social media to its fullest to publish, promote and share your content? Our latest white paper – Your Social Media Starter Kit for Content Marketing – provides tips and resources to achieve the most benefit from your content marketing efforts.

What is covered in this white paper:

• The strategic content marketing process
• The social media channels to use for promoting your content – and strategies on how to use them
• How to find influencers to add to your network and share your content with
• And much more!

Get your copy now: