Supplier Reports: Trends in HR Marketing℠: Where HR Suppliers Spent Their Marketing and PR Dollars in 2010 and What’s Ahead in 2011

October 19, 2010 comment (1)


This complimentary report covers the latest trends and best practices for marketing to the human resource (HR) and employee benefits marketplace going into 2011.

A few highlights from this report include:

  • Most HR Vendors expect to maintain or increase their marketing budgets in 2011.
  • Last year, 82% of respondents did not measure Social Media ROI. This year, 69% of respondents will measure Social Media ROI.
  • 95% of HR vendors increased their participation in Social Media during 2010

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