Download New White Paper from HRmarketer: Social Influence – Thriving in a New World of Media Relations

January 24, 2012 comments (2)

Social media has created a world of dizzying potential: it’s incredibly easy to share your news with press, analysts, and decision-makers. Yet media relations is tougher than ever! As the pendulum swings from print to online media, the traditional roles of journalists and analysts are merging into a community of bloggers, HR professionals, consultants and other influencers. The resulting conversations are cascading into a supernova of online noise.

Call them “influencers” or “social voices” . . . whatever the buzzword, you need to reach the right people. But how? This definitive article charts the online evolution of media relations and offers tips for navigating the brave new world of social influence.

You’ll learn about:
• The changing media and influencer landscape
• The need to join online conversations
• Brand visibility and content marketing
• How media analytics tools cut through the noise
• 10 steps for media relations in a social world
• The core principle: tell compelling stories

Download our new white paper today! No registration required.

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Infographic – The Changing Landscape of Marketing & Public Relations

January 19, 2012 No comments

SocialEars HR offers a radically different approach to search designed to get at the answers to questions that help human resources businesses discover
and engage people and the conversations they’re having, that drive success.

Using SocialEars HR software you get access to information that can answer these critical marketing and media relations questions.

• How can I optimize my content (e.g., press release, blog post, white paper, etc.) and improve my content marketing so it is read and shared by more people?
• What is the most popular content being shared on social that relates to the topics in my content and/or news
• What are the trending topics affecting my business?
• Who are the most influential voices on these topics?

Click here (or on the thumbnail image at right) to see the full infographic.

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