This research report, conducted by HRmarketer.com, covers the latest trends and best practices for marketing to the human resource (HR) and employee benefits marketplace. The data in this report is based on responses from HR and employee benefits buyers collected during Q3, 2006. The key trends outlined in this report are:
Increasing reliance on informal networks and trusted sources for purchasing decisions Dependence on professional peers for purchasing information Increasing importance placed on a vendor’s online visibility Devaluation of print materials with the exception of third-party product reviews and white papers Growth of blogs as a peer-to-peer information source offers potential for HR marketers
This report also includes key findings, recommendations and what the HR/Benefits marketplace has learned about online marketing in 2006 and best practices for aligning marketing practices with the needs of an increasingly savvy consumer in 2006 and beyond.
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