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If you sell to human resource professionals, you will benefit from a membership to HR Marketer, the no. 1 Internet marketing and media visibility service in the human resources industry.
Over six hundred human resource and employee benefit vendors have used HRmarketer to generate publicity, website traffic, sales leads and improved search engine rankings.
HRmarketer combines a database of marketing and public relations (PR) opportunities with press release distribution, campaign management, social networking and advisory services. |
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Click on the thumbnail image for the
Hrmarketer.com Screentour - a quick look at the exciting features of the new HRmarketer.com. |
 Membership Type | Basic |
Full |
| Annual Cost: |
FREE!* |
$3500 |
* Create your Free Basic Account now:  |
| Product Feature: HR Directory |
Basic |
Full |
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 Buyer's Guide Listing: Detailed profile of your company including contact information, description of products/services and image upload. |
Standard |
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| Message Boards: Participate in discussions on a variety of marketing and PR topics as they relate to human resource marketplace. |
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| Reviews & Comments: Post and access reviews and comments on HR events, journalists, analysts and media outlets. |
Not Included |
Standard |
| HR White Papers & Content Syndication: Upload and syndicate links to your white papers and other content (e.g., webcasts, podcasts, blogs, etc.) helping to improve your own SEO and generate qualified leads. Through our own online and print advertising, we drive thousands of HR decision makers to our Directory and web properties each month helping to build visibility and awareness of our members. |
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| Product Feature: Campaign Management |
Basic |
Full |
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 Send Press Releases to Journalists: Send unlimited press releases to updated lists of journalists covering the human resource and employee benefits industry as well as national dailies, local business journals and business periodicals. |
Not Included |
Standard |
 Search-Optimized Press Release Distribution: Using our Direct2Net distribution service (powered by a leading social media wire service platform) allows you to dramatically increase the exposure of your press releases by submitting your releases to hundreds of search engines and news portals. Regularly sending search-optimized releases will improve your search engine rankings and drive more traffic to your web site. Also view detailed readership reports. |
Not Included |
Standard |
 News Syndication: All press releases sent through HRmarketer get expanded distribution with guaranteed placement on selected HR news portals, HR newsletters and posted to the highly visited HRVendorNews.com blog. |
Not Included |
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 Press Release Review and Support: Get help writing and search optimizing your press releases, developing newsworthy subject lines and receive unlimited training and support. |
Not Included |
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 Marketing Planner: Plan and organize your marketing and PR activities including press release schedules, event planning, direct mail and advertising campaigns, and much more. By centrally aggregating details of historic and future marketing and PR activities, you can quickly create comprehensive reports and get instant access to all your marketing and PR activities. |
Not Included |
Standard |
 Activity, Measurement & Financial/Budgeting Reports: Activity reports allow you to run reports on your executed and/or planned marketing and PR activities. Measurement reports allow you to view the effectiveness of your marketing and PR activities. Financial and budgeting reports allow you to view the financial details for your marketing and PR activities. A "what if" feature helps marketing executives identify the impact of changing financial assumptions for specific marketing activities. |
Not Included |
Standard |
 My Contacts: Streamline your news distribution by importing your personal contacts for inclusion in press release distributions or email campaigns. This feature offers CRM like functionality by allowing you to add details for each contact, tracking notes, reminders, tracking communications and more. |
Not Included |
Standard |
| Product Feature: Information Databases |
Basic |
Full |
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 EdCals: Access thousands of up-to-date editorial calendar opportunities from HR trades, business periodicals, national daily newspapers and local business journals. |
Not Included |
Standard |
 Media Outlets: Profiles for hundreds of human resource, benefits and related trade publications, business periodicals, print newsletters, eNewsletters, ePubs, local business journals, daily newspapers, and more. Information tracked includes readership demographics, editorial calendars, press contacts, advertising, list rentals and byline article opportunities. |
Not Included |
Standard |
 New Media Contacts: We list all new journalists in the human resource marketplace and added to our database over the last 90 days – saving you hours of research time. |
Not Included |
Standard |
 Conferences & Expos: Profiles of North American and state level HR and related events including program agenda, exhibiting fees, attendance numbers, discounted hotels, speaking and sponsorship opportunities, and media contacts. |
Not Included |
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 Associations: Profiles, list rental information, and the primary publication and trade show for all HR and related associations in North America. |
Not Included |
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 Award Competitions: Name, description, sponsor, application process, deadline, and contact information for hundreds of HR and related award competitions. |
Not Included |
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 Analysts: Profiles of human capital industry analysts including contact information, bios, current research, and vendor briefing policies. |
Not Included |
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 Blogs: Track recent postings from hundreds of human resource blogs. Use our feed reader to receive recent postings from the HR blogs that you want to track. |
Not Included |
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 Journalist Tweets: For media contacts that have Twitter accounts you can view their tweets on their HRmarketer profiles. We also aggregate all recent tweets from HR media contacts and show them in the "Recent Tweets" feed. |
Not Included |
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 Buyer Guides: HR and related buyer guides including submission instructions. |
Not Included |
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 Speaking Opportunities: Call-for-presentation deadlines for hundreds of HR events. |
Not Included |
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 Editorial Opportunities: Through HRSourceNet.com, receive editorial queries on HR and workforce topics, directly from journalists who are writing the stories from the Wall Street Journal to HR Executive. |
Not Included |
Standard |
 Automated Alerts and Announcements: Based on user-defined keywords, receive alerts for upcoming events, speaking and editorial opportunities and award competitions. |
Not Included |
Standard |
 HR Experts: Post your industry experts on a highly visible directory accessed by the media and conference organizers. |
Not Included |
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 HR Lists: Get discounted rates to an extensive email and postal address database of HR decision makers. |
Not Included |
Standard |
 Alerts: Over 20 alerts (editorial calendars, speaking opportunities, award competition deadlines, new events, new journalists, etc.) that you can customize and receive via RSS, email, and/or your HRmarketer.com welcome dashboard. |
Not Included |
Standard |
Measurement:
Using HRmarketer properly will increase your company's online visibility, web site traffic and search engine rankings. We're so confident this is the case that we offer three measurement tools for you to track these key metrics.
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Basic |
Full |
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My  : Conveniently view the last 12-months of your company's web site traffic from your HRmarketer Dashboard. |
Not Included |
Standard |
 The SEO Center: Track your keyword rankings on Google, Yahoo, and MSN/Bing with automatic daily rankings displayed on your HRmarketer Dashboard and via email reports. Monitor the impact of content changes and inbound links on search engine rankings, and optimize organic search engine optimization (SEO) and watch it improve over time.
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Not Included |
Standard |
 My Company News (eClipping service) Comprehensive online media monitoring service that tracks your company's visibility, with up-to-the-hour notifications when your company is mentioned online - including blog and Twitter posts! You can also share your media coverage with services like LinkedIn, Facebook, Twitter and Digg to further enhance their company's visibility and SEO.
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Not Included |
Standard |
Your Marketing and PR Partner
What truly distinguishes HR Marketer from other web-based marketing and PR services is our staff and their obsession to customer service - nobody services their clients like we do and we have the case studies and testimonials to prove it. In addition to our web-based services, our experienced marketing and media relations team can consult with you on writing search optimized press releases, provide insight and answer questions relating to direct mail, advertising, exhibiting, creative services, and other marketing activities. Our proven expertise with Internet marketing, Marketing PR, Social Media Optimization (SMO), Search Engine Marketing (SEM) and Search Engine Optimization (SEO) will help you increase your publicity, website traffic, and sales leads, and help you achieve higher rankings on search engines so your buyers will find you first! So whether you want to brainstorm a marketing idea, have us comment on a direct mail piece, or simply get an objective, third-party opinion on a marketing idea, just call us. You'll be working with an experienced team with decades of experience in the human capital industry. All client interactions are completely confidential.
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"I have used HRmarketer since January of this year (2009) and have been impressed with the one stop shop it provides for all of my marketing, PR and event planning needs. I began my 2010 event planning this week. In the past planning our annual event calendar has taken weeks of internet searching and back and forth emailing with conference organizers for information. This year the activity took a few hours and I was able to obtain 90% of my information directly from the HRmarketer events tool. What a time saver, not to mention I feel so much better that I haven't missed opportunities. This exercise alone has justified the annual membership fee! Thank you, HRmarketer!"
- Zachary Misko, Global Director, KellyOCG
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"HRmarketer.com has taken a giant leap forward with their new Community
portal that serves as an interactive buyer guide for both HR buyers and the
HR vendor communities. The HRmarketer.com Community is a high visibility
website for us at Anderson-davis, Inc. and our new suite of products and
training services. We anticipate an increase in traffic and sales
opportunities from HR decision makers that we haven't yet reached."
- Dennis Barr, VP of Sales,
Anderson-Davis, Inc.
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