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If you sell to human resource professionals, you will benefit from a membership to HR Marketer, the no. 1 Internet marketing and media visibility service in the human resources industry.
Nearly five hundred human resource and employee benefit suppliers have used HRmarketer to generate publicity, website traffic, sales leads and improved search engine rankings.
HRmarketer combines a database of marketing and public relations (PR) opportunities with press release distribution, campaign management, social networking and advisory services. |
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Click on the thumbnail image for the
Hrmarketer.com Screentour - a quick look at the exciting features of the new HRmarketer.com. |
Membership Type
| Basic |
Full |
| Annual Cost: |
FREE!* |
$3500 |
* Create your Free Basic Account now:  |
| Product Feature: Online Directory |
Basic |
Full |
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Supplier Profiles: Detailed listing of your company including contact information, description of products/services and image upload. |
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Message Boards: Participate in discussions on a variety of marketing and PR topics as they relate to human resource marketplace. |
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Jobs: Post and apply for marketing and PR jobs within the human resource marketplace. |
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Reviews & Comments: Post and access reviews and comments on HR events, journalists, analysts and media outlets |
Not Included |
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HR White Papers & Content Syndication Upload and syndicate links to your white papers and other content (e.g., webcasts, podcasts, blogs, etc.) helping to improve your own SEO and generate qualified leads. Through our own online and print advertising, we drive thousands of HR decision makers to our Directory and web properties each month helping to build visibility and awareness of our members. |
Not Included |
Standard |
| Product Feature: Press Release Distribution |
Basic |
Full |
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Media Outlets: Send unlimited press releases to journalists covering the HR and workforce industry from trades to national newspapers and business periodicals. |
Not Included |
Standard |
Internet: Using our Direct2Net distribution service (powered by a leading wire service platform), submit your press releases to Internet search engines and news portals like Yahoo! and Google and view detailed readership reports. We guarantee your release will be indexed by major search engines and distributed to thousands of additional news sites including RSS feeds that collectively reach thousands of potential buyers and journalists. |
Not Included |
Standard |
Additional News Syndication: All press releases sent through HRmarketer get expanded distribution with guaranteed placement on selected HR news portals, HR newsletters and posted to the highly visited Breaking HR News blog -consistently ranked as a top 20 blog in the human resource marketplace. |
Not Included |
Standard |
Media Relations and Support: Get help writing and search optimizing your press releases, developing newsworthy subject lines and receive unlimited training and support. |
Not Included |
Standard |
| Product Feature: Databases |
Basic |
Full |
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The SEO Center: With the SEO Center, 1) Track your keyword rankings on Google, Yahoo, and MSN with automatic daily rankings displayed on your HRmarketer Dashboard and via email reports... 2) Monitor the impact of content changes and inbound links on search engine rankings... and 3) Optimize organic search engine optimization (SEO) and watch it improve over time.
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Not Included |
Standard |
EdCals: Access thousands of up-to-date human resource editorial calendar opportunities from HR trades, business periodicals, national daily newspapers and local business journals, |
Not Included |
Standard |
Media Outlets: Profiles for hundreds of human resource, benefits and related trade publications, business periodicals, print newsletters, eNewsletters, ePubs, local business journals, daily newspapers, blogs and websites. Information tracked includes readership demographics, editorial calendars, press contacts, advertising, list rentals and byline article opportunities. |
Not Included |
Standard |
Conferences & Expos: Profiles of North American and state level HR and related events including program agenda, exhibiting fees, attendance numbers, discounted hotels, speaking and sponsorship opportunities, and media contacts. |
Not Included |
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Associations: Profiles, list rental information, and the primary publication and trade show for all HR and related associations in North America |
Not Included |
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Award Competitions: Name, description, sponsor, application process, deadline, and contact information for hundreds of HR and related award competitions. |
Not Included |
Standard |
Analysts: Profiles of human capital industry analysts including contact information, bios, current research, and vendor briefing policies. |
Not Included |
Standard |
Blogs: Track recent postings from hundreds of human resource blogs profiled by HRmarketer. Use our feed reader to receive recent postings from the HR blogs that you want to track. |
Not Included |
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Buyer Guides: HR and related buyer guides including submission instructions. |
Not Included |
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Speaking Opportunities: Call-for-presentation deadlines for hundreds of HR events. |
Not Included |
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Editorial Opportunities: Through HRSourceNet.com, receive editorial queries on HR and workforce topics, directly from journalists who are writing the stories from the Wall Street Journal to HR Executive. |
Not Included |
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Automated Alerts and Announcements: Based on user-defined keywords, receive alerts for upcoming events, speaking and editorial opportunities and award competitions. |
Not Included |
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Industry eNewsletter: Over 100 weekly HR news summaries including vendor announcements. Read by over 10,000 HR decision makers. |
Not Included |
Standard |
Social Networking Community: Network with like-minded marketing and media relations professionals, including the ability to post jobs, discuss partnership opportunities or solicit feedback on trade shows, direct mail lists, and any other marketing and PR topics. |
Not Included |
Standard |
HR Experts: Post your industry experts on a highly visible directory accessed by the media and conference organizers. |
Not Included |
Standard |
HR Webinars: Post your Webcasts and Webinars on a highly visible directory accessed by human resource executives. |
Not Included |
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HR Lists: Get discounted rates to an extensive email and postal address database of HR decision makers. |
Not Included |
Standard |
Alerts: Over 20 alerts (editorial calendars, speaking opportunities, award competition deadlines, new events, new journalists, etc.) that you can customize and receive via RSS, email, and/or your HRmarketer.com welcome dashboard. |
Not Included |
Standard |
| Campaign Management & Planning |
Basic |
Full |
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Marketing Planner: Helps you plan and organize your marketing and PR activities including press release schedules, event planning, direct mail and advertising campaigns, and much more. By centrally aggregating details of historic and future marketing and PR activities, you can quickly create comprehensive reports and get instant access to all your marketing and PR activities. Primary account holders of HR Marketer can also assign "viewing rights" to their Marketing Planner, allowing remote/internal staff to quickly access the company's planned and/or historical marketing and PR activities. |
Not Included |
Standard |
Activity, Measurement & Financial/Budgeting Reports: Activity reports allow you to run reports on your executed and/or planned marketing and PR activities. Measurement reports allow you to view the effectiveness of your marketing and PR activities. Financial and budgeting reports allow you to view the financial details for your marketing and PR activities. A "what if" sensitivity feature helps marketing executives identify the impact of changing financial assumptions for specific marketing activities. |
Not Included |
Standard |
My Contacts: Import and export your sales and media contacts and create saved groups for inclusion in press release distributions or email campaigns. This feature offers CRM like functionality by allowing you to add details for each contact, tracking notes, reminders, tracking communications and running reports. |
Not Included |
Standard |
Your Marketing and PR Partner
What truly distinguishes HR Marketer from other web-based marketing and PR services is our staff and their obsession to customer service - nobody services their clients like we do and we have the case studies and testimonials to prove it. In addition to our web-based services, our experienced marketing and media relations team can consult with you on writing search optimized press releases, provide insight and answer questions relating to direct mail, advertising, exhibiting, creative services, and other marketing activities. Our proven expertise with Internet marketing, Marketing PR, Social Media Optimization (SMO), Search Engine Marketing (SEM) and Search Engine Optimization (SEO) will help you increase your publicity, website traffic, and sales leads, and help you achieve higher rankings on search engines so your buyers will find you first! So whether you want to brainstorm a marketing idea, have us comment on a direct mail piece, or simply get an objective, third-party opinion on a marketing idea, just call us. You'll be working with an experienced team with decades of experience in the human capital industry. All client interactions are completely confidential.
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