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HRmarketer.com has the right information, accurate and up-to-date, that you need for successful marketing and PR to all B2B decision makers including HR, IT, Finance, Operations and Purchasing. And HRmarketer has the tools to put the information to effective use including press release distribution, campaign management and measurement /analytic services.
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Terms
| 2012 HRmarketer Pricing:
Full Version |
2012 HRmarketer with SocialEars:
Full Version w/ Social Features |
Buyers Guide | Info DBs | News Distribution | Campaign Mgmt | Measurement | SocialEARS |
| Product Feature: HR and B2B Buyers Guide |
Basic |
Full |
 Buyer's Guide Listing:Detailed profile of your company on our popular Buyers Guide including company contact information, description of products/services and image upload and more. |
Standard |
Standard |
| Reviews & Comments: Post and access reviews and comments on HR and related B2B events, journalists, analysts and media outlets. |
Not Included |
Standard |
| HR White Papers & Content Syndication: Upload and syndicate links to your white papers and other content (e.g., webcasts, podcasts, blogs, etc.) helping to improve your own SEO and generate qualified leads. Through our own online and print advertising, we drive thousands of HR decision makers to our Directory and web properties each month helping to build visibility and awareness of our members. |
Standard |
Standard |
| Product Feature: Information Databases |
Basic |
Full |
 Media Outlets:Profiles include trade magazines that reach human resource, IT, finance, purchasing, operations and other B2B purchase influencers. Also includes profiles for business periodicals, print and e-newsletters, local business journals, daily newspapers, and more. Information tracked includes readership demographics, editorial calendars, press contacts, advertising, list rentals and byline article opportunities. |
Not Included |
Standard |
 EdCals:Up-to-date editorial calendar opportunities for all the HR and B2B trades as well as business periodicals, national daily newspapers and local business journals. |
Not Included |
Standard |
 Press Contacts:Profiles for the journalists representing the media outlets we track. Includes contact information, bio, influence rank, social networking accounts and a searchable database of their published "content" online. |
Not Included |
Standard |
 Journalist Tweets: For media contacts that have Twitter accounts, view a tweet stream to find media placement opportunities. |
Not Included |
Standard |
 New Press Contacts:Organized by date, a list of all new press contacts in the HR and B2B marketplace added to our database over the last 90 days – saving you hours of research time. Contacts can seamlessly be added to any of your saved distribution lists. |
Not Included |
Standard |
 Analysts: Profiles of HR and B2B analysts including contact information, bios, current research, vendor briefing policies, influence rank, social networking accounts and a searchable database of their published "content" online. |
Not Included |
Standard |
 Social Voices: Profiles for key influencers in the HR and B2B marketplaces that are not already in our press contacts or analysts databases. These influencers have a recognized thought leadership "voice" in the HR and B2B industries and regularly Tweet and/or Blog on topics related to the field of human resources - but are not formal journalists or analysts. Includes contact information, bio, influence rank, social networking accounts and a searchable database of their published "content" online. |
Not Included |
Standard |
 Blogs: A comprehensive listing of HR and related B2B blogs, including up-to-the-minute post feeds. |
Not Included |
Standard |
 Conferences & Expos: Profiles of HR and other B2B (IT, Finance, Purchasing, Operations) events including program agenda, exhibiting fees, attendance numbers, speaking and sponsorship opportunities, and media contacts. |
Not Included |
Standard |
 Speaking Opportunities:Call-for-presentation deadlines for hundreds of HR and other B2B (IT, Finance, Purchasing, Operations) events. |
Not Included |
Standard |
 Associations:Profiles, list rental information, and the primary publication and trade show for all HR and other B2B (IT, Finance, Purchasing, Operations) associations. |
Not Included |
Standard |
 Award Competitions: Name, description, sponsor, application process, deadline, and contact information for hundreds of HR and related award competitions. |
Not Included |
Standard |
 Buyer Guides:HR and related buyer guides including submission instructions. |
Not Included |
Standard |
 Editorial Opportunities: Through HRSourceNet.com,receive editorial queries on HR and related B2B topics, directly from journalists who are writing the stories. |
Not Included |
Standard |
 HR Experts:Post your industry experts on a highly visible directory accessed by the media and conference organizers. |
Not Included |
Standard |
 Automated Alerts:Over 20 alert categories (editorial calendars, speaking opportunities, award competition deadlines, new events, new journalists, etc.) that you can customize and receive via RSS, email, and/or your dashboard. |
Not Included |
Standard |
Product Feature: News Distribution
Note: Use our platform for the following news distribution options. Whether you choose one or all, our seamless distribution system quickly gathers your information and distributes the news accordingly.
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Basic |
Full |
 Media Releases: Send unlimited press releases (text or html) to the media outlets, journalists, analysts and social "voices" we track in our information databases. You can choose to email them from your own email software or use ours. |
Not Included |
Standard |
 Search-Optimized Press Release Distribution: Using our social media platform (powered by PRweb) you can dramatically increase the exposure of your press releases by submitting your releases to hundreds of search engines and news portals. |
Not Included |
Standard |
 Social Media Press Releases: Use our proprietary social media press release (SMPR) engine, ShareHRnews, for online social buzz. Create, own and manage your branded rich media PR social media press release page with tags, video, related files, web links, images and social sharing icons. Also includes links to your archived releases and company information. Promote a link to this page in your media "pitches" and promote the link across multiple social channels rather than attach a release and list a bunch of links for media to get photos and video. A great compliment to your other PR initiatives. |
Not Included |
Standard |
 News Syndication: Expanded distribution with guaranteed placement on selected HR and related B2B news portals including e-newsletters, blogs and related social networking (e.g., Twitter) platforms. In aggregate, your news is presented to over 200,000 HR and B2B professionals. |
Not Included |
Standard |
 Press Release Review and Support:Get help editing and search optimizing your press releases, developing newsworthy subject lines and receive unlimited training and support. |
Not Included |
Standard |
| Product Feature: Campaign Management |
Basic |
Full |
 Marketing Planner & Reporting: Plan and organize your marketing and PR activities with our powerful marketing planner. Track all your marketing and PR activities including press release schedules, event planning, direct mail, advertising, webcasts and much more. By centrally aggregating details of historic and future marketing and PR activities, you can quickly create comprehensive reports and get instant access to all your marketing and PR activities. |
Not Included |
Standard |
 My Contacts: Streamline your news distribution by importing your personal contacts for inclusion in press release distributions or email campaigns. This feature offers CRM like functionality by allowing you to add details for each contact, tracking notes, reminders, tracking communications and more. |
Not Included |
Standard |
 Media & Analyst Relations: Centrally track your outreach activities including press releases sent to the respective contact, pitches, inquiries and even confirmed coverage. Follow-up activities can also be scheduled and seamlessly added to your personal Outlook, iCal or other 3rd party calendar software. Collaboration features make it easy to manage the outreach activities for multiple PR representatives working together on the same account. You can also run detailed activity reports organized by type of outreach and the status of various activities. |
Not Included |
Standard |
Measurement & Analytics:
Using HRmarketer properly will increase your company's online visibility, web site traffic and search engine rankings. We're so confident this is the case that we offer three measurement tools for you to track these key metrics.
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Basic |
Full |
My  : Conveniently view the last 12-months of your company's web site traffic from your HRmarketer Dashboard. |
Not Included |
Standard |
 The SEO Center: Track your keyword rankings on Google, Yahoo, and MSN/Bing with automatic daily rankings displayed on your HRmarketer Dashboard and via email reports. Monitor the impact of content changes and inbound links on search engine rankings, and optimize organic search engine optimization (SEO) and watch it improve over time. |
Not Included |
Standard |
 My Company News (eClipping service) Comprehensive online media monitoring service that tracks your company's visibility, with up-to-the-hour notifications when your company is mentioned online - including blog and Twitter posts! You can also share your media coverage with services like LinkedIn, Facebook, Twitter and Digg to further enhance their company's visibility and SEO. |
Not Included |
Standard |
 SocialEars is social listening and analytics software that analyzes the online "social" activity in the human resource and B2B marketplace to identify trending topics and the key "influencers" driving these discussions. SocialEars monitors the industry's blogs, Tweets, news stories and "shared" online content, allowing you to cut through the noise and discover content and people that matter.
Identify trending topics, the best content on those topics and the people participating in and influencing those topics. Get the information you need fast. Share your news and engage with the people that matter. Build your online social visibility. Choose more timely and relevant topics for your news announcements, white papers, research, webcasts and blog posts - and share it with the right audience. And so much more.
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Marketing Downloads
Our HR Content Library features articles, white papers, tip sheets, research and e-books on marketing to human resources.
The HR Buyer's Guide
Be seen and get leads! Showcase your company, syndicate content, and more. Visit the HR Buyer's Guide to create your company listing today!
Rate Card and Demo
Click here to download our HRmarketer rate card (PDF) or to schedule a demo.
Monthly Newsletter:
HR Tradewinds
Inspired by the trade winds that propelled sailing ships across the ocean during the age of discovery, HR Tradewinds helps human resource decision-makers make their way more quickly and easily. Click here to sign up now!
Listen to our Podcast Series
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