HRmarketer.com Software: Plan. Execute. Measure.

HRmarketer.com has the right information, accurate and up-to-date, that you need for successful marketing and PR to all B2B decision makers including HR, IT, Finance, Operations and Purchasing. And HRmarketer has the tools to put the information to effective use including press release distribution, campaign management and measurement /analytic services.

Buyer's Guide Listing:Detailed profile of your company on our popular Buyers Guide including company contact information, description of products/services and image upload and more.	Standard	Standard
Reviews & Comments: Post and access reviews and comments on HR and related B2B events, journalists, analysts and media outlets.	Not Included	Standard
HR White Papers & Content Syndication: Upload and syndicate links to your white papers and other content (e.g., webcasts, podcasts, blogs, etc.) helping to improve your own SEO and generate qualified leads. Through our own online and print advertising, we drive thousands of HR decision makers to our Directory and web properties each month helping to build visibility and awareness of our members.	Standard	Standard

Media Outlets:Profiles include trade magazines that reach human resource, IT, finance, purchasing, operations and other B2B purchase influencers. Also includes profiles for business periodicals, print and e-newsletters, local business journals, daily newspapers, and more. Information tracked includes readership demographics, editorial calendars, press contacts, advertising, list rentals and byline article opportunities.	Not Included	Standard
EdCals:Up-to-date editorial calendar opportunities for all the HR and B2B trades as well as business periodicals, national daily newspapers and local business journals.	Not Included	Standard
Press Contacts:Profiles for the journalists representing the media outlets we track. Includes contact information, bio, influence rank, social networking accounts and a searchable database of their published "content" online.	Not Included	Standard
Journalist Tweets: For media contacts that have Twitter accounts, view a tweet stream to find media placement opportunities.	Not Included	Standard
New Press Contacts:Organized by date, a list of all new press contacts in the HR and B2B marketplace added to our database over the last 90 days – saving you hours of research time. Contacts can seamlessly be added to any of your saved distribution lists.	Not Included	Standard
Analysts: Profiles of HR and B2B analysts including contact information, bios, current research, vendor briefing policies, influence rank, social networking accounts and a searchable database of their published "content" online.	Not Included	Standard
Social Voices: Profiles for key influencers in the HR and B2B marketplaces that are not already in our press contacts or analysts databases. These influencers have a recognized thought leadership "voice" in the HR and B2B industries and regularly Tweet and/or Blog on topics related to the field of human resources - but are not formal journalists or analysts. Includes contact information, bio, influence rank, social networking accounts and a searchable database of their published "content" online.	Not Included	Standard
Blogs: A comprehensive listing of HR and related B2B blogs, including up-to-the-minute post feeds.	Not Included	Standard
Conferences & Expos: Profiles of HR and other B2B (IT, Finance, Purchasing, Operations) events including program agenda, exhibiting fees, attendance numbers, speaking and sponsorship opportunities, and media contacts.	Not Included	Standard
Speaking Opportunities:Call-for-presentation deadlines for hundreds of HR and other B2B (IT, Finance, Purchasing, Operations) events.	Not Included	Standard
Associations:Profiles, list rental information, and the primary publication and trade show for all HR and other B2B (IT, Finance, Purchasing, Operations) associations.	Not Included	Standard
Award Competitions: Name, description, sponsor, application process, deadline, and contact information for hundreds of HR and related award competitions.	Not Included	Standard
Buyer Guides:HR and related buyer guides including submission instructions.	Not Included	Standard
Editorial Opportunities: Through HRSourceNet.com,receive editorial queries on HR and related B2B topics, directly from journalists who are writing the stories.	Not Included	Standard
HR Experts:Post your industry experts on a highly visible directory accessed by the media and conference organizers.	Not Included	Standard
Automated Alerts:Over 20 alert categories (editorial calendars, speaking opportunities, award competition deadlines, new events, new journalists, etc.) that you can customize and receive via RSS, email, and/or your dashboard.	Not Included	Standard

SocialEars (BETA):SocialEars (BETA): Our proprietary social media analytics algorithm that analyzes the online "social" activity of media outlets, journalists, analysts and other thought leaders in the human resource B2B marketplace to identify trending topics and the key "influencers" driving these discussions. Content analyzed includes hundreds of thousands of blog posts, Tweets, online news stories and shared articles. Companies can quickly view what's trending and locate the key influencers on subjects relevant to their business to assemble timely and relevant news distribution lists. Other benefits include the ability to identify the most widely used twitter hashtags and access individual tag clouds for thousands of "voices" in the HR marketplace in order to view what topics the respective influencer is writing about. For added convenience, an individual's influence score is also provided.

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Media Releases: Send unlimited press releases (text or html) to the media outlets, journalists, analysts and social "voices" we track in our information databases. You can choose to email them from your own email software or use ours.	Not Included	Standard
Search-Optimized Press Release Distribution: Using our social media platform (powered by PRweb) you can dramatically increase the exposure of your press releases by submitting your releases to hundreds of search engines and news portals.	Not Included	Standard
Social Media Press Releases: Use our proprietary social media press release (SMPR) engine, ShareHRnews, for online social buzz. Create, own and manage your branded rich media PR social media press release page with tags, video, related files, web links, images and social sharing icons. Also includes links to your archived releases and company information. Promote a link to this page in your media "pitches" and promote the link across multiple social channels rather than attach a release and list a bunch of links for media to get photos and video. A great compliment to your other PR initiatives.	Not Included	Standard
News Syndication: Expanded distribution with guaranteed placement on selected HR and related B2B news portals including e-newsletters, blogs and related social networking (e.g., Twitter) platforms. In aggregate, your news is presented to over 200,000 HR and B2B professionals.	Not Included	Standard
Press Release Review and Support:Get help editing and search optimizing your press releases, developing newsworthy subject lines and receive unlimited training and support.	Not Included	Standard

Marketing Planner & Reporting: Plan and organize your marketing and PR activities with our powerful marketing planner. Track all your marketing and PR activities including press release schedules, event planning, direct mail, advertising, webcasts and much more. By centrally aggregating details of historic and future marketing and PR activities, you can quickly create comprehensive reports and get instant access to all your marketing and PR activities.	Not Included	Standard
My Contacts: Streamline your news distribution by importing your personal contacts for inclusion in press release distributions or email campaigns. This feature offers CRM like functionality by allowing you to add details for each contact, tracking notes, reminders, tracking communications and more.	Not Included	Standard
Media & Analyst Relations: Centrally track your outreach activities including press releases sent to the respective contact, pitches, inquiries and even confirmed coverage. Follow-up activities can also be scheduled and seamlessly added to your personal Outlook, iCal or other 3rd party calendar software. Collaboration features make it easy to manage the outreach activities for multiple PR representatives working together on the same account. You can also run detailed activity reports organized by type of outreach and the status of various activities.	Not Included	Standard

My : Conveniently view the last 12-months of your company's web site traffic from your HRmarketer Dashboard.	Not Included	Standard
The SEO Center: Track your keyword rankings on Google, Yahoo, and MSN/Bing with automatic daily rankings displayed on your HRmarketer Dashboard and via email reports. Monitor the impact of content changes and inbound links on search engine rankings, and optimize organic search engine optimization (SEO) and watch it improve over time.	Not Included	Standard
My Company News (eClipping service) Comprehensive online media monitoring service that tracks your company's visibility, with up-to-the-hour notifications when your company is mentioned online - including blog and Twitter posts! You can also share your media coverage with services like LinkedIn, Facebook, Twitter and Digg to further enhance their company's visibility and SEO.	Not Included	Standard

Your Marketing and PR Partner

What truly distinguishes HR Marketer from other web-based marketing and PR services is our staff and their obsession to customer service - nobody services their clients like we do and we have the case studies and testimonials to prove it. In addition to our web-based services, our experienced marketing and media relations team can consult with you on writing search optimized press releases, provide insight and answer questions relating to direct mail, advertising, exhibiting, creative services, and other marketing activities. Our proven expertise with Internet marketing, Marketing PR, Social Media Optimization (SMO), Search Engine Marketing (SEM) and Search Engine Optimization (SEO) will help you increase your publicity, website traffic, and sales leads, and help you achieve higher rankings on search engines so your buyers will find you first! So whether you want to brainstorm a marketing idea, have us comment on a direct mail piece, or simply get an objective, third-party opinion on a marketing idea, just call us. You'll be working with an experienced team with decades of experience in the human capital industry. All client interactions are completely confidential.