Our Management Team
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Mark Willaman is founder and president of 
Kevin W. Grossman is the Chief Marketplace Evangelist at Fisher Vista, LLC and HRmarketer.com. Previously at HRmarketer.com for over seven years, Kevin returns to the firm after brief tours at the Glowan Consulting Group and Ventana Research. He now leads HRmarketer.com’s strategic B2B marketing and business development initiatives as well as advising HR and other B2B suppliers on marketing best practices and marketplace positioning. Kevin has more than two decades of business experience including over 10 years of HR marketplace experience, during which time he has helped hundreds of HR software and services companies grow their business. Kevin has been a 
Andy
Benkert Andy Benkert comes to HRmarketer with a broad range of experience
in marketing, database management, and sales. Andy provides search engine marketing
services and consultation to our clients, including keyword research, technical
on-page SEO implementation, pay-per-click campaign management, and social media
marketing consultation. He also manages HRmarketer's events database – a database
of over 600 human resource related events in North America. Before joining HRmarketer,
Andy worked in the political arena in the Silicon Valley; in the fly fishing industry
where he managed a retail store and taught fly fishing; and graduated from the
University of California Santa Cruz with a BA in History. He enjoys the outdoors
and running long distances on trails, and can often be found roaming the Santa
Cruz mountains with his wife and dog, or fly fishing for just about anything. 
Elrond
Lawrence is Vice President, Media Relations for HRmarketer. He has over 20 years of public relations and corporate communications experience, previously working at the Ketchum agency, Kaiser Permanente, and the San Jose Downtown Association. He received his B.A. in Communications from California State University, San Bernardino. A member of the Public Relations Society of America since 1994, he earned his APR accreditation in 1999. Elrond is also a writer and photographer with a passion for railroads and roadside America; his work frequently appears in magazines, books, and calendars. His first coffee-table book, Route 66 Railway, was published in late 2008 (visit 
Greg
Heilmann is our lead UI, Usability, and Web designer who works at both
creative design and technical implementation levels. Greg has over eighteen years
of design experience, both in creative agency settings, as well as part of several
mid-to-large-size organizations. Greg is comfortable with the Adobe suite of products,
namely PhotoShop, Illustrator, Dreamweaver, Flash, Captivate, and more. He also
possesses the skills at a code-level (HTML, DHTML, PHP, ASP) to successfully bridge
the creative side to the technical side. Greg has a Bachelor of Science in Communication
from Cornell University and has completed some graduate coursework at the Walter Annenberg
School for Communication at the University of Southern California. 
Heath
Davis Havlick brings many years of media relations and marketing communications experience to HRmarketer in her role of Media Relations Operative. An award-winning poet, screenwriter and journalist,
Heath enjoys creating and pitching compelling content while building relationships with journalists on behalf of HRmarketer services clients. A former freelance journalist, Heath holds an honors degree in Creative Writing from the University of California Santa Cruz, where she met her husband of 20 years, Tom. She loves books, people, Pixie the Wonder Cat, paper crafts and film, and dreams of traveling to Antarctica. 
Jocelyn
Goodman Cook has a diverse background that she brings to the sales team
at HRmarketer. With two years of sales experience in the interior design industry
and 8 years in non-profit communication and administrative management, Jocelyn
is passionate about providing great service to everyone she is working with. She
earned a Bachelor of Science degree in Journalism/Public Relations from Ohio University's
Scripps School of Journalism and an Associate of Applied Science degree in Visual
Communication/Interior Design from Sinclair College in Dayton, Ohio. Jocelyn loves
to travel, read and finds her creative outlet in making her own greeting cards
and doing design projects. 
Rita
Jackson brings years of solutions sales and relationship building experience
in the human resource arena to her sales director position at HRmarketer. Prior
to joining HRmarketer.com, Rita managed a sales team at HR.com providing mentoring
and assisting the team with their territories and clients, as well as handling
her own list of the major accounts. Her experience has crafted her skills to include
understanding the HR space, listening to her clients needs, developing focused
marketing plans, and building the trust and respect of all her clients. Beyond
the workplace, Rita's passions are: her family, performing on stage and in choirs
and helping lead a support group for sufferers of Celiac Disease (gluten allergy). 
Debbie Imboden (Di) brings her passion for the HR space and over 15 years of progressive B2B-focused marketing and sales experience to her role as a sales account manager at HRmarketer. Debbie is a continual student. She holds a B.A. from York University and a certificate in Marketing Management. She is currently pursuing her HR designation and is planning on pursuing her masters in 2012. When not working with the incredible team at HRmarketer or attending classes, Debbie enjoys painting, reading, spending time with friends & family and spoiling her two, unruly pooches. Debbie looks forward to partnering with you to help you achieve your marketing and PR business objectives. 
Monica
Meyer has over 10 years experience in product management and product
marketing. Prior to joining Fisher Vista, Monica was an analyst and project manager
at Evans Data Corp, an IT-based market research firm. She has been a part of product
management and product marketing teams at EarthLink and Acer America as well as
the HR supplier Workscape. At Fisher Vista she now manages HR marketplace research
and database management. Monica has a BS degree from the University of Hawaii;
she enjoys paddling, cycling, skiing, gardening and adventure travel.
Dawn
Passaro comes to HRmarketer with extensive experience in human resources
management – over 15 years experience as a human resources professional specializing
in small to midsize high tech companies. Dawn assists with managing HRmarketer's
conferences and media outlets databases that include over 1,200 human resource
related events and publications throughout North America. Dawn graduated from
the University of California Santa Cruz with a BA in Psychology. She enjoys reading,
music and doing yoga, and can often be seen walking with her two children and
her Australian Shepard, Mollie, along West Cliff Drive, in Santa Cruz. 
Kathy
White is responsible for keeping our books and other financials in order
- no small task considering the thousands of invoices we generate each year across
our various product lines. An original member of the Fisher Vista, LLC family,
Kathy is as good as it gets when it comes to multitasking and attention to details.
She brings over 20 years experience in the fields of accounting and business administration.
She was fortunate to work with an extremely professional and motivated group of
CPA's, who in 2000 conviced her to start her own business. Kathy was born and
lived in California until 2006, when she relocated to Colorado. In her spare time,
she enjoys home improvement projects, going to the gym and exploring the Rocky
Mountains via road trips, hiking or best of all on the back of a Harley.
Adriana
Saldaña works on the services team at HRmarketer developing and executing combined marketing and public relations campaigns. She has 13 years of marketing and public relations experience, servicing clients ranging from small start ups to Fortune 500 companies. Adriana graduated from California State University, Chico with Bachelor of Arts degrees in Journalism and Spanish. When not tied to her laptop, she enjoys spending time with her family and kayaking on the Elkhorn Slough. 
Kimberly Lary comes to the HRmarketer’s services team with many years of experience in the marketing, communications and public relations field. She works with clients to formulate and implement comprehensive communication campaigns to improve their sales leads. She holds a Bachelor of Arts degree in journalism from California State University, Northridge and is a California native. Over the past several years, Kimberly and her family lived in Geneva, Switzerland where she engaged in local culture, traveled throughout Europe and became proficient in the French language. She is now happily settling back into life in the United States! 
Katrina Busselle has nearly twenty years of experience in the human resources and employee benefits marketplace. Katrina joined the HRmarketer services group because of the positive experience she had as a client of HRmarketer, which helped her former employer (an employee benefits and wellness firm) with an organizational branding initiative and other marketing and PR activities. With more than a decade in corporate management overseeing communications, leading teams and managing accounts, Katrina often calls on skills honed by her graduate degree in conflict resolution. Over the past few years Katrina has been structuring and maintaining innovative web sites and other interactive media projects, becoming the liaison between technology and clients. She loves living in NYC -- in Brooklyn, the most vibrant borough! -- with her husband and adorable, energetic twins. She finds time to cook gourmet meals, practice yoga and relishes the few warm months when she can tend her small and delightful backyard garden.
Erica Nelson brings over 10 years as a professional journalist to the position of updating and researching the extensive media contact database for HRMarketer.com. As a news reporter for the Sacramento Bee (CA) and the Santa Barbara News-Press (NY Times-owned), Nelson covered education, statewide trends and news. She left reporting to serve as director of public relations and media relations for KTEH public television in the 1990s. Additionally, Nelson served as a program director for a nonprofit foundation (the family foundation of Intel co-founder Andy Grove), where she was the first employee, and has written two books on happiness, including the book “Happiness Quotations” released in early 2011. Her background in journalism serves her well as she focuses her attention on growing and developing the media contacts for HRMarketer.com. She lives in San Jose, CA with her husband, hockey-playing trio of children, pups, and kitties. 
Shelley Marsland comes to HRmarketer with an extensive background in sales and marketing in the Human Capital marketplace. Prior to joining us, she worked for BrassRing and HR.com where she learned the art of multitasking, and fellow colleagues nicknamed her Crayola Girl for her love of design, colourful wardrobe and personality. Shelley takes on the role of Sales Influencer where she helps support the sales and marketing team in any way possible. In Shelley’s spare time, she is usually found cheering along the sidelines of her children’s various sporting events, walking her dog, traveling with her spouse or doing something creative with her hands. 
Eric Anderson brings more than eight years of journalism experience, and is using his fact-finding skills to update HRmarketer.com's extensive and growing conferences and media outlets databases. A graduate of the University of California, San Diego, he spent more than five years as an editor during his career in newspapers, but also covered a variety of beats, including sports, government and the environment. Earlier, he worked in high technology for Silicon Systems and Texas Instruments, writing computer programs that analyzed production data. He lives in Marina, CA with his wife, daughter and cat. He enjoys playing and watching sports, reading and spending time with his family.
Jackie Jusko brings several years of experience in developing and executing strategic, creative integrated marketing communications programs for a variety of organizations. Her clients have included blue-chip consumer brands like Zappos.com, Old Navy, Kay Jewelers, Warner Brothers, Sherwin-Williams, Dow USA and McDonald’s Restaurants, as well as many smaller, but no less ambitious, start-ups and non-profits. She will work to support services clients in their media relations efforts as Elrond transitions onto the software side of the HRmarketer business.
Jackie holds a Bachelor of Arts degree in journalism from Bowling Green State University. Over the past ten years, Jackie has managed her own marketing/consulting business, Boxcat Creative Communications, which she will continue managing as she takes on HRmarketer clients. Prior to that, she spent time working within PR agencies and also in corporate communications. An Ohio native, Jackie now lives just north of the Golden Gate Bridge in Marin County where she can satisfy her passion for golf year-round.
Vlad
Atanasiu is our lead developer who is a highly skilled and trained professional,
with in-depth knowledge of algorithm development solutions and project management
technologies. Vlad has over eight years of project management experience including
completing numerous projects on different architectures and technologies. Vlad
also has over ten years experience with C++, MFC, TCP/IP, GDI, SDK on WINDOWS-type
platforms, and Java and PHP on multiplatform development tools including experience
with various database systems such as ORACLE, MS and MYSQL. Vlad has a Bachelor
of Science in Computer Science from the Computer Science Department of Polytechnical
Institute of Bucharest.
Alexander
Bordbar Alexander oversees all of HRmarketer's
IT, web site development and day-to-day site hosting. Alexander is an entrepreneur
with over 16 years of IT experience, and specializes in high level software production,
hosting and advanced video surveillance, (
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