About HRmarketer: Publicity, Traffic, Leads and SEO...

Overview | HRmarketer.com Membership | HRmarketer Services | We're Unique

Your Needs

Buyers of human resource products and services are increasingly relying on the Internet when making purchasing decisions; as a result, your online visibility is a key factor in your success.

If your company needs marketing or PR support to help increase online publicity, web site traffic, sales leads and search engine rankings, we can help.

No other marketing or PR firm understands the human resource marketplace better than we do.

Our Company

Since 2000, the HRmarketer Services Group has helped nearly 100 human resource software and services companies with marketing and public relations services. Here are some reasons why HRmarketer Services Group is the no. 1 marketing and PR firm in the human resource marketplace.

Our Expertise

The HRmarketer media relations team has decades of successful business experience with domain expertise in human resources, technology and healthcare.

We know and understand the market you compete in – buyer behavior and demographics, media outlets, journalists, analysts, trade shows, award competitions, speaking opportunities, and more.

Using this knowledge and leveraging our on-demand marketing and PR software with our proven expertise with Web 2.0 methodologies—Internet marketing, Social Media, Search Engine Marketing (SEM) and Search Engine Optimization (SEO)—we will increase your publicity, website traffic, sales leads, and help your organization achieve higher rankings on search engines so your buyers—and the media—will find you first!

And the result is measurable - increased online visibility, site traffic, sales leads and organic search rankings.

Our expertise includes:

• Strategy Development and Messaging
• Media Relations
• Analyst Relations
• Web Site Design / SEO
• Content Development (research, whitepapers,
articles)
• Social Media / Search-Engine Marketing (SEM)
• Pay-Per-Click and Display Ad Management
• Direct Marketing
• Webcast and Podcast Production
• Corporate ID and collateral development
• Lead nurturing
• Media buys

Our Methodology

The process we adhere to is the MarketingPR Lead Generation Process^SM – a model we pioneered. It works, and we wrote a popular eBook detailing the process called How to Reach and Engage Human Resource Buyers and Convert Them to Leads (free download).

Sample Coverage Our Team Has Earned:

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	There are many marketing and public relations firms you can choose to work with. Why partner with us?


	"HRmarketer.com helped us gain visibility in the human resource industry. They worked with us to develop our messaging and tailor our product announcements to our key audiences. Through our engagement, HRmarketer garnered meetings for us with top industry analysts in the human resource industry. I found their public relations guidance and recommendations invaluable." - Vitruva

"With a new software product to promote, we decided to invest in a public relations campaign that targeted potential users while they searched for information on the web.

We had heard of HRmarketer through an industry colleague who used their service. After 3 months of using HRMarketer Services, we increased our traffic to our product sites nearly 60%."

- TotalRewards Software, Inc.

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