A Complimentary White Paper

How To Use Personalized PR To Create Big Buzz

Success stories with personalized PR are mounting, yet most companies still default to mass emails to large distribution lists. These mass depersonalized emails - "Dear (NAME)" - flood journalists' in-boxes, from dozens to hundreds per day. Amidst this deluge, the companies that tailor communication to specific journalists stand out, and thus get more attention.

What you'll get out of this white paper:

  • The three steps of personalized PR
  • Does "spray & pray" still have a place in PR?
  • Specific success stories of personalized PR

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Our HR Marketing Library features an abundance of content to help you better market your business to human resources decision makers.

Download our latest free content piece (November, 2012), How To Use Personalized PR To Create Big Buzz


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