Trends in HR Marketing: Where HR Suppliers Spent their Marketing and PR Dollars in 2008 and What’s Ahead in 2009

This report covers the latest trends and best practices for marketing to the human resource (HR) and employee benefits marketplace going into 2009. The data presented in this report is based on responses from a diverse group of HR and employee benefits suppliers collected during the fourth quarter of 2008. Key topics covered in this report include patterns of adoption and use of various marketing and PR tactics by HR and employee benefits suppliers, marketing and PR activities most important to HR suppliers, the marketing and PR activities that generate the most sales leads for HR suppliers, and those presenting the greatest challenges. The key trends outlined in this report include the growth of “Web 2.0” tactics like blogging, podcasting and social networking as a means of lead generation, growing importance of search engine optimization (SEO) and continued use of direct e-mail marketing and devaluation of print advertising.

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