Some Commonly Asked Questions

Who can benefit from an HR Marketer membership?

Our membership is a who's-who of leading human resource service providers (and PR agencies) from across the entire human capital spectrum - including recruitment and staffing, payroll, employee benefits, training and development, rewards and incentives, ERP and HRIS solutions, performance management, legal, consulting, and HR outsourcing. HR executives and employers also benefit from HR Marketer by using the service to help with their employment branding initiatives.

How do you work with PR agencies?

HR Marketer is not a public relations agency. We do work with PR agencies in two ways. If you are a PR firm representing a client in the human resources industry, HR Marketer can be a tremendous service for your firm and your client. In this capacity, we have special pricing for agencies. Please call to discuss.

Secondly, PR agencies that are HR Marketer members benefit from our PR referral program. We work with hundreds of HR service providers who from time-to-time, are in the market for retainer-based PR services. When our members are looking for PR representation, we forward these sales leads to our agency customers. Last year, we referred over a quarter of a million dollars of PR business to the agencies we work with.

What does an annual membership to HR Marketer cost?

Please select Download Rate Card on the right sidebar. After completing a short form, you can download our rate card.

Who developed HR Marketer?

HR Marketer is a service of Fisher Vista, the leading marketing services firm in the human capital industry. HR Marketer was designed and built by seasoned professionals with decades of successful experience in marketing to human resource executives.

How is HR Marketer different from other PR automation services?

• Focus on HR: We focus exclusively on the human capital market. No other service can provide better coverage of this industry.
• More than PR: We are much more than an automated public relations service. In addition to providing information on publications (journalists, editorial calendars, advertising, list rentals, bylined article policies, etc.), HR Marketer provides detailed information on analysts, tradeshows, membership associations, speaking opportunities, award competitions, buyer guides, and more.
• Internet Distribution of Press Releases: Members can submit their press releases to major Internet news portals and search engines in addition to the standard media contact list already available on HR Marketer. We guarantee pick-up by search engines and news portals like Google and Yahoo! We also provide detailed reporting statistics.
• Advanced Story Opportunities: We are in regular contact with journalists who cover the workforce and human capital space. Through our HR Source Net service, we help you secure media placements in a variety of print and online publications - from the Wall Street Journal to HR Executive and other industry trades.
• Media Relations: You have unlimited access to our media relations team who provides objective feedback and critique for their press releases. In fact, many of our members credit our media relations service with helping them secure increased media placements in publications like Fortune and HR Executive.
• Reporting: HR Marketer's reporting capabilities help you track costs, budget and measure the effectiveness of your marketing and PR activities.
• Value: We're more comprehensive and a lot less expensive.

What data can I find on HR Marketer?

• Publications, eNewsletters and eZines: Journalists and their preferences, advertising rates, byline article policies, list rental information, editorial calendars, regular features, target audience, description of publication and more.
• Conferences and Tradeshows (all events in North America): Locations, dates, exhibiting fees, sponsorship information, media contacts, hotels, speaking proposal deadlines, expected number of attendees and exhibitors, show agenda and more.
• Associations: Names, descriptions, list rental information, primary publications, primary events, chapter information and more.
• Analysts: Contact information, bios, research history, vendor briefing policies and more.
• Online Buyer Guides: Costs, types of products they showcase, how to get listed.
• Award Competitions: Description, costs, award categories, how to apply, deadlines.
• Industry News: News stories relating to HR from national daily newspapers to business publications and all wire services.
• Automated Reminders: Email reminders for speaking proposal deadlines, award competitions, editorial opportunities and free listing opportunities for buyer guides.
• Much more! Refer to the HR Marketer rate card for details.

Can our company call HR Marketer with questions on media planning, recommendations for conferences, opinions on advertising, etc?

Absolutely. Included in every HR Marketer subscription is access to our marketing and media relations team with decades of experience in marketing HR products and services. This is what truly distinguishes HR Marketer from the competition.

How can HR Marketer help our company expand into new markets?

Because we categorize all our data by sales channels, we make it easy for you to research and market to new channels including private sector employers, small business, brokers, public sector, etc.

How do you decide what publications, events, associations, etc. to include in HR Marketer?

Using our decades of experience in HR marketing, we've identified the resources we feel offer the best marketing opportunities. We estimate that over 95% of the national publications, trade shows and conferences, membership associations, award opportunities, etc. that exist in the HR field are in HR Marketer - and they're updated monthly!

Where do you get your data for HR Marketer?

We go out and get it ourselves. It's a 7-day-a-week job that never ends. We rely on no other third party for our data research and entry. This ensures the highest possible quality.

What if our company wants to add additional resources to HR Marketer?

No problem. Just ask us to add a resource or expand a geographic / market area and we'll have the data within a week. Guaranteed.