The 2008 Buyers' Behavior Report provides information on trends and best practices for marketing to the human resource and benefits marketplace, and more specifically on the purchasing behavior of the typical HR buyer. The data in this report is based on responses from human resource and employee benefits buyers collected during April and May of 2008. It includes an analysis of trends and the progress of the HR buyer through the purchasing cycle as well as the tools they use to progress through each stage. This analysis, combined with an understanding of how important online visibility has become for HR suppliers, provides readers with a better understanding of their target market and the best marketing tools with which to reach them.
To receive the 2008 Buyers' Behavior Report, please complete the form below. An email containing a link to your requested infomation will be sent to you promptly.
