Since 2000, HRmarketer has been the go-to marketing software and services firm for companies targeting human resource departments and other B2B decision makers, including IT and Finance. Our software gives you the right information, and the tools to effectively use this information in your marketing and PR.
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Recorded Event: Exhibiting Dos
and Don'ts, (May 8, 2013)
Whether you are a seasoned exhibitor, or a newby, it is a huge investment in your marketing strategy. Snappy signage and cool matching shirts may not be enough. So what should you do amidst this competition to be a successful exhibitor? You need to go above and beyond the norm without being gimmicky, which requires a combination of strategy, tactics and interpersonal skills. Not to mention preparation.
Hundreds of other HR vendors will be vying for the attention of the attendees - learn how to stand out in the crowd.
At "Exhibiting Dos and Don'ts," attendees received expert tips from our panel:
• Craig Fisher - VP at Ajax Workforce Marketing and founder of #TalentNet Live social recruiting training conferences • Jen Iliff - founder of 3X Marketing and former Marketing and PR director at a leading RPO
To listen to the recording now, click 'play' below.
And here are some additional resources for you on the subject of exhibiting:
Recorded Webinar: "How to Generate Sales with Content Marketing"
Are your content campaigns leading to sales - or silence?
Content marketing positions you as a thought leader, extends your reach and visibility and - when done correctly - nurtures leads that contribute to sales. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. But where do you begin? How do you create a content generation "machine"? What are the secrets to converting page views to dollars?
Our expert panelists provided some great insight and tips, so check out the recording of the webinar and the slides below. Our panelists:
• Mark Willaman, Founder and CEO of HRmarketer | SocialEars HR
• Jessica Miller-Merrell, Founder & Chief Blogger at Blogging4Jobs
• Nick Fishman, Chief Marketing Officer at employeescreenIQ
• Dave Weisbeck, Chief Strategy Officer at Visier Corporation
• Kevin Jorgensen, Owner of Innovative Marketing Resources
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