|
Cindy, Marketing Specialist
 "More Productive and More Informed"
Cindy just started her third year with her employer, a Recruitment Process Outsourcing firm. The company got a major investment last year, and since then, she has project managed a new Web site, and signed contracts for advertising and media buys with all of the major HR trade publications. Cindy also manages regular online events and made recommendations for the technology provider after a month-long selection process; she had to deliver detailed reports and analysis of functionality and cost to her president before the ultimate decision was made.
Cindy has a great deal of autonomy in work and control of her day; she works from home. All spending decisions must be approved by the company president, and in some cases by the CEO.
Cindy is a very capable project manager; she's managed events and tradeshow exhibits, advertising and direct mail campaigns. Over the past year, she's been reading and learning about Internet marketing and the importance of SEO. Her Web site designer spent some time identifying key words with Cindy when they first launched the Web site, and she helped write most of the content, but since then they've not known what to do about SEO. She just read a white paper about "Marketing Press Releases" and really likes and wants to implement the idea.
The company has up until recently used an outside PR agency to write press releases and pitch the media. They've done a good job and landed a few media placements in high profile trade pubs. They also help the CEO find speaking opportunities, even though the CEO is a very dynamic speaker, and in high demand in the HR space. But the PR firm is the single biggest line item in the marketing budget and Cindy thinks they could be getting more for the money. She wonders if "full service" PR is really needed for such a small company whose primary goal is to double in revenue this year.
Cindy uses HRmarketer to research media outlets and events. She'll also start to send educational releases promoting the monthly Webinar series, while the PR Agency will continue to the media-focused news.
See how other professionals benefit from HRmarketer.com:
  
|
