“Marketing PR” Blends Best of Both Worlds in Groundbreaking Report from HRmarketer.com

Online Lead Generation Tactics Headline First in a Series of HR Marketing Best Practices Reports

Capitola, CA - February 8, 2006 – By merging the best elements of public relations and marketing, human resource suppliers gain a vital new tool for unprecedented media and customer visibility. That’s the conclusion of "HR Marketing Best Practices: Marketing PR that Works," the first in a series of marketing best practices reports from HRmarketer.com, the no. 1 marketing and media visibility service for companies selling to HR decision makers and employee benefit brokers.

Marketing PR leverages today’s online business culture to expand beyond existing media outlets, and integrates traditional media outreach with marketing best practices – two disciplines previously isolated into PR and marketing “silos.” This blended approach enables suppliers in the HR and benefits marketplace to directly generate leads and accomplish marketing objectives such as search engine visibility, demand generation, media visibility and brand support.

Available now, “Marketing PR that Works” includes a detailed analysis from HRmarketer.com’s leading strategists on marketing and media visibility. It can be downloaded free of charge by visiting HRmarketer.com here.

A new "HR Marketing Best Practices" report will be released monthly during 2006.

“This combination of marketing and PR tactics truly delivers the best of both worlds, and industry leaders who have sensed its tremendous potential are already reaping the rewards of Marketing PR,” said Kevin Grossman, chief operating officer of HRmarketer.com. “By the end of 2006, we predict Marketing PR will spread throughout the marketplace and become a vital tool for companies that market and sell to HR decision makers and employee benefit brokers.”


About HRmarketer.com

HRmarketer is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. The company services over 300 HR service providers, employee benefit brokers and consultants, helping them increase their visibility and generate sales leads.

###