SocialEars HR is social content marketing
software for the human resource marketplace.
What's Inside - a quick tour:
There are lots of amazing things you can do with SocialEars HR to improve your content marketing, increase your visibility and grow your network.
Here is a sampling of some:
1) Discover Influencers
There are no "HR" influencers. But there are "employee recognition" influencers. HR is a vast space and influence is topic-centric. Search SocialEars HR for the top influencers on any HR topic you care about. View their shared and published content for that topic.
Then what? Engage with the influencers. Share your news. Share their content. Pitch appropriate press contacts.
2) Trending Tag Clouds
View trending HR topics and the top influencers and their shared / published content for that topic. Trend clouds are available for many HR categories such as employee benefits, labor law, recruiting, HR technology and more. Or, create your own by adding only the sources you care about.
Then what? Engage. Follow the influencers. Share their content. Comment on their published content.
3) Top Hashtags
View the most widely used Twitter hashtags in the human resources marketplace. View by week, month or other time frames. Click a hashtag to see the tweets - up to the minute.
Then what? Retweet. Follow. Discover new hashtags to use in your tweets to expand your social reach and grow your network.
4) Upwardly Trending Topics
View the most upwardly trending topics each week. Select the topic to see what content, people and media outlets are driving the trend.
Then what? Topicjack, a variation of what David Meerman Scott calls newsjacking. You create high-quality content (e.g., press release, blog post) that is relevant to this trending topic, reference the people and content driving the trend in your content and then release your content at the moment the news is trending. To get the best results, topicjack repeatedly.
5) Find Content
Search on any topic relevant to your business to get a list of the most widely shared content on that topic - and the top HR influencers sharing it - within any date range you choose.
Then what? Comment on the content. Link to it. Share it on your social sites or blog. Engage with the influencers.
6) Optimize Your Content
Enter your content (draft blog post, press release, article) and SocialEars' Content Optimizer will find and highlight two sets of topics found in your content. First, the trending topics you did use. Second, related, more popular, trending topics that you didn't use.
Then what? Go back to your original content and type the trending, suggested topics that you chose into a sentence and attach the hyperlink from your clipboard to it so that it becomes anchor text. This will have a dramatic effect on your content's SEO and visibility.
For topics important to you, customize SocialEars HR to show you the people participating in and influencing the online conversations.
Then what? Engage. Find popular content. Improve your own content. Follow, comment, and share. These are just some of the many things SocialEars can do. Sign-up for a free trial and see for yourself!
You may simply watch the slideshow above, or click on a topic in the right column to go to that specific area of interest.
What You Can Do with SocialEars HR?
Spot the HR trends. Share your content with people who care. Participate in the right conversations. Engage with the influencers for the topics you care about. Improve your content marketing. SocialEars HR software gives you access to information that can answer these critical marketing and media relations questions.
How can I optimize my content (e.g., press release, blog post, white paper, etc.) and improve my content marketing so it is read and shared by more people?
What is the most popular content being shared on social that relates to the topics in my content and/or news?
What are the trending topics affecting my business?
Who are the most influential voices on these topics?
So what? Why is This Important?
Content is the new SEO and SocialEars HR is the software that enables you to consistently produce high quality, trend-centric and share-worthy content. SocialEars HR also helps you expands your visibility, reach, increases you influence and create new engagements.
If you have any specific questions about SocialEars HR - please call us at 831-685-9700
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