HRmarketer's Online Quiz!

Complete the following 20 questions to see how knowledgeable you are about marketing in the human resource marketplace. Once finished, you'll see how many you answered correctly and how many you missed, as well as the correct answers to all the questions.

Let's begin.

1. Measured by readership, HR Magazine is the largest trade publication in the human resource marketplace. What is the 2nd largest?

		Human Resource Executive
		Business Insurance
		Employee Benefit News
		Plan Sponsor

2. True or False: There is a direct correlation between how long the press release's headline is and how many click thru's it receives online?

		True
		False

3. What is more effective? Leads generated by organic search results or those generated via pay per click (PPC) placements?

		Organic Search Results
		Pay Per Click (PPC)

4. Measured by attendance, SHRM is largest conference/exposition in the human resource marketplace. What is the second largest HR event?

		HR Technology
		HRO World
		Employee Benefit Forum and Exposition
		World At Work

5. For the following direct marketing mediums, rank which one generates the most leads.

		Dimensional Mail (e.g. box or tube)
		Catalogs
		Email
		Flat direct mail

6. Which of the following best describes the characteristics of the majority of blog readers?

		More likely to buy products or services online
		Younger than the average Internet user
		Likely to live in wealthier households
		All of the above

7. Which of the following direct emails is more likely to generate leads:

		An email offering a discount or promotion for the product you are selling
		An email offering a free white paper or research report

8. Which five states have the most HR professionals?

		CA, TX, NY, NJ and FL
		CA, TX, NY, IL and PA
		CA, TX, NY, FL and GA

9. True or False: All major wire services (Business Wire, PR Newswire, etc.) allow you to create imbedded hyperlinks for keywords/phrases in your release?

		True
		False

10. All of the following were actual names of HR suppliers in the 1990's. All either changed their name or were absorbed by another HR supplier. Which was never the name of a HR supplier?

		Perks at Work
		CFN
		Rewards Plus
		IIRC
		Unlimited Benefits
		Employee Communications Services
		Whereiwork
		Perks4U

11. True or False: Most companies will earn more profits from new products than from existing ones.

		True
		False

12. Most HR suppliers invest more money in finding new customers than in up selling to existing customers.

		True
		False

13. How many different eNewletters are there in the human resource marketplace?

		Less than 10
		Between 10 and 20
		Between 20 and 30
		Between 30 and 40
		More than 40

14. How many publications (trade magazines and newsletters) in the human resource marketplace accept byline (outside) articles?

		Less than 50
		Between 50 and 100
		Between 100 and 200
		Between 200 and 300
		More than 300

15. Most HR marketing executives rate lead generation as their primary marketing objective, over creating buzz and media placements?

		True
		False

16. Which of the following statements is true?

		If an ad fails initially, repetition will ensure its ultimate success
		Ads need one to three exposures to succeed
		Advertising by emotion may have the most effective appeal
		The effects of advertising persist for decades

17. What are the average conversion rates for pay per click advertising?

		Less than 1%
		1% to 5%
		3% to 7%
		Greater than 7%

18. Measured by total membership, SHRM is largest membership in the human resource marketplace. What is the second largest HR-related association?

		American Society for Training & Development (ASTD)
		Recruiters Network: The Association for Internet Recruiting
		WorldatWork
		American Payroll Association (APA)

19. Marketing PR is the combining of what are traditionally two separate departments (PR and marketing) to one united front (Marketing PR) whereby all marketing and PR tactics support marketing objectives (lead generation) versus media placements (traditional PR metric). A key difference between traditional PR and Marketing PR is the use of a press release. Which of the following best describes this difference?

		Traditional PR writes and distributes a press release for the sole purpose of securing media placements. Marketing PR does this as well but also uses the press release to enhance website SEO and to generate sales leads.
		A Marketing PR press release is a promotional release that speaks to your prospective buyers as opposed to journalists.
		A Marketing PR press release is sent over a Internet newswire service (like Direct2Net) with embedded hyperlinks that direct the reader back to your company's web site to complete a data capture form in order to retrieve a "free download" (e.g., a white paper).
		All of the above

20. True or False: Telemarketing is the top lead-generation tactic.

		True
		False

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