Saturday, May 25, 2013

Client Testimonials

 

Nearly 100% of HRmarketer customers renew their membership each year. Here are some reasons why:

Testimonials that relate to MARKETING & PUBLIC RELATIONS:

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"Trust us, HRmarketer will be your biggest lifesaver. We use it ourselves."

- Debbie McGrath, CEO HR.com

"HRmarketer - it is a tool that no HR vendor should be without."

- Terri Joosten, VP Sales HR.com, now CEO of CareerDoor

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"For companies that sell to the Human Resources Department, there are very few 'must have' tools. If you want to be competitive, however, you must use HRmarketer."

- interbiznet eNewsletter, Review of HRmarketer

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"HRmarketer is a beautiful site and very well done."

- Joyce Anne Grabel. Group Editorial Director, Aspen Publishers. Publishers of Compensation & Benefits Management, and Compensation & Benefits Report.

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HRmarketer is a well-developed tool that integrates so many different functions seemlessly. It really simplifies and covers the bases on so many PR functions. Best of all--it's easy to use. Kudos to their training department who walked me through the demo. I was as impressed with their knowledge and professionalism as I was with the site.

- Michele Rubin, Former Managing Editor, Employee Benefits Plan Review

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"I have talked to a number of folks that use HRmarketer and to a person they all say it is great."

- Mark McAuliffe, president of the RPK Group and the Certificate for HR Vendor Excellence awards

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"HRmarketer has been an integral part of the services that we provide to our clients. Their services have strengthened our ability to stay on top of a wide range of marketing and media relations opportunities in the HR industry."

- Ed Emerman, president and founder of Eagle Public Relations

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"The genius of HRmarketer comes in its deceptively-simple combination of smart technology and back-to-basics customer service. In the eyes of this 14-year PR professional, the crucial ingredient is a savvy understanding of the services marketing and PR people need, but never have time to do -- tracking publications and their staffs, along with conferences, speaking opportunities, award opportunities and more. When I worked at Ketchum public relations, these duties kept nearly two full-time staff occupied. HRmarketer enables hundreds of clients to share the wealth and reap the benefits together. And live people still answer the phone!"

- E. Lawrence, PR Professional (formerly with Ketchum Public Relations)

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The following is an independent and unsolicited review by John Sumser from the publication, Electronic Recruiting News. The review was done in 2004.

"There are few tasks that are more onerous than the development of a basic press list and events calendar. Yet, the very budget of the vendor Marketing Department depends of having timely and accurate data in this area. Seasoned marketing professionals hate the raw data collection (lots of phone calls and return phone calls) while junior people are rarely any good at it. As a result, the core marketing database is often in disarray and needs to be reassembled, from scratch, for each new product launch, revision, event or budget.

There is a professional level tool available.

HRmarketer is an HR marketplace tool for marketers. It combines rigorously updated press lists, editorial calendars, event calendars and searchable press releases into a genuine weapon for marketing in our industry. HRmarketer allows a company to develop a detailed plan to position the company in the eyes of the editorial community that ultimately determines fate.

We've spent some time evaluating the product and believe that it will save money and improve results for marketing departments in the industry. Their customer service people helpfully suggested that we narrow the distribution list for a press release in order to save our brand integrity. The company clearly stands for effectiveness over volume. Try it out."

- John Sumser, Electronic Recruiting News

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