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Nearly 100% of HRmarketer customers renew
their membership each year. Here are some reasons why:
Testimonials that relate to MARKETING & PUBLIC RELATIONS:

"Trust us,
HRmarketer will be your biggest lifesaver. We use it ourselves."
- Debbie
McGrath, CEO HR.com
"HRmarketer
- it is a tool that no HR vendor should be without."
- Terri Joosten, VP Sales HR.com, now CEO of CareerDoor

"For
companies that sell to the Human Resources Department, there
are very few 'must have' tools. If you want to be competitive,
however, you must use HRmarketer."
-
interbiznet eNewsletter, Review of HRmarketer

"HRmarketer is a beautiful
site and very well done."
- Joyce Anne Grabel.
Group Editorial Director, Aspen Publishers. Publishers of
Compensation & Benefits Management, and Compensation &
Benefits Report.

HRmarketer is a well-developed tool that
integrates so many different functions seemlessly. It really
simplifies and covers the bases on so many PR functions. Best
of all--it's easy to use. Kudos to their training department
who walked me through the demo. I was as impressed with their
knowledge and professionalism as I was with the site.
- Michele Rubin, Former
Managing Editor, Employee Benefits Plan Review

"I have talked to a number of folks that
use HRmarketer and to a person they all say it is great."
- Mark McAuliffe, president of the
RPK Group and the Certificate for HR Vendor Excellence awards

"HRmarketer has been an integral
part of the services that we provide to our clients. Their
services have strengthened our ability to stay on top of a
wide range of marketing and media relations opportunities
in the HR industry."
-
Ed Emerman, president and founder of Eagle Public Relations

"The genius of HRmarketer
comes in its deceptively-simple combination of smart technology
and back-to-basics customer service. In the eyes of this 14-year
PR professional, the crucial ingredient is a savvy understanding
of the services marketing and PR people need, but never have
time to do -- tracking publications and their staffs, along
with conferences, speaking opportunities, award opportunities
and more. When I worked at Ketchum public relations, these
duties kept nearly two full-time staff occupied. HRmarketer
enables hundreds of clients to share the wealth and reap the
benefits together. And live people still answer the phone!"
- E. Lawrence, PR Professional
(formerly with Ketchum Public Relations)
The following is an independent
and unsolicited review by John Sumser from the publication,
Electronic Recruiting News. The review was done in 2004.
"There are few tasks that
are more onerous than the development of a basic press list
and events calendar. Yet, the very budget of the vendor
Marketing Department depends of having timely and accurate
data in this area. Seasoned marketing professionals hate
the raw data collection (lots of phone calls and return
phone calls) while junior people are rarely any good at
it. As a result, the core marketing database is often in
disarray and needs to be reassembled, from scratch, for
each new product launch, revision, event or budget.
There is a professional
level tool available.
HRmarketer is
an HR marketplace tool for marketers. It combines rigorously
updated press lists, editorial calendars, event calendars
and searchable press releases into a genuine weapon for
marketing in our industry. HRmarketer allows a company
to develop a detailed plan to position the company in the
eyes of the editorial community that ultimately determines
fate.
We've spent some
time evaluating the product and believe that it will save
money and improve results for marketing departments in the
industry. Their customer service people helpfully suggested
that we narrow the distribution list for a press release
in order to save our brand integrity. The company clearly
stands for effectiveness over volume. Try it out."
- John Sumser, Electronic
Recruiting News

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