Client Testimonials
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Nearly 100% of HRmarketer customers renew their membership each year. Here are some reasons why: Testimonials that relate to TALENT MANAGEMENT / EMPLOYEE RELATIONS:
- Rene D. Petrin, President - Management Mentors
- Crista Renner, Director Communications, Juice Inc.
- David Fleming , Media Relations
Manager, Authoria, Inc.
- Helene Goldson, MindSolve/SumTotal
- Jason Kapler,
Marketing Associate,
iEmployee
- Kevin Sessions
President,
TalentQuest
- Joseph Impastato, President, nowHIRE
- Chad Hayward, MASC., Assessment Director, Hire Insight Consulting Group
- Kathleen Connolly, Marketing Director/Partner, Performance Programs, Inc.
- Christopher Anders, CRI
- Cindy Mustful, Sr. Vice President, Business Development, Center
for Talent Retention
- Praj Patel, General Manager,
Resume Mirror Inc.
- Karol Rose, Chief Marketing Officer, FlexPaths
- Stacy Chapman, CEO - Aruspex
- Cindy Cernohous, Pinstripe, Inc.
- Matt
Pitchford, Marketing, TruStar Solutions (formally IIRC)
- Andrea
J. Miller, VP, Communications, Human Capital Institute
- Bill Copeland, Manager,
Marketing & Communications, NuView Systems, Inc.
- Bonnie Clark, Business
Development Associate, Cronus Technologies
- Steve Bradley, Division President, Learning & Performance, SystemLink / Learn2Perform
- Michael Schindel, PerfectSoftware
- Brian Higgins, Media Manager, JobFlash (now part of Taleo)
- Betsy Turnbaugh, VP Marketing, RewardsPlus
-Ann
Jordan, Vice President of Business Development, Career Systems
International
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Marketing Downloads The HR Buyer's Guide
Rate Card and Demo
Weekly Newsletter: |
“I have told your people and others that your site has some of the best informational white papers I've read and am looking forward to using your site which will begin next week in earnest. I am more than happy to brag for a vendor that I find useful and I must also say that you have been stellar in keeping in touch and being helpful..you put the 'customer' in customer service.” 
“We initially chose the HRmarketer.com service for its focus on the HR marketplace. The tools and resources they provide are simple and intuitive to use, and the speaking and editorial opportunities are critical for us. But we realized quickly being a small team that it's not always easy finding the discipline and time to stay on top of marketing opportunities when there are too many other things to juggle! We decided to engage the HRmarketer services group to take care of the writing, search-optimizing and distributing of our press releases. After only a few months they created the Internet visibility we wanted and we're getting regular media enquiries weekly. More leads are coming in the door than ever before!” 
"Awesome concept, technology,
and company. A PR/Marketing tool designed specifically for
the HR industry -- there's nothing else like it on the market
today. In addition to its robust media list, I use HRmarketer
to build Authoria’s speaking and award programs. It’s
critical that I don’t miss any important opportunities,
and with HRmarketer I’m confident that I have all of
the information I need and that it’s always up-to-date." 
"HRmarketer.com is by far the most responsive to customer questions/feedback of any organization I've ever encountered. If my question isn't immediately answerable, I always get a callback within just a few minutes.” 
“HRMarketer.com has proven to be a terrific tool in identifying promotional and editorial opportunities. When you add the capability to evaluate those opportunities through the eyes of industry peers via the HRMarketer Community you have an invaluable resource that frankly I couldn’t live without. HRMarketer.com has saved me countless hours of research allowing me to focus on execution and driving bottom line results.” 
"We sent a direct email campaign to HRmarketer.com's list of HR decision makers promoting our white paper "Creating Competencies That Matter". Within 24 hours we had over 400 downloads of the white paper with an open rate of 7.1% and a click-thru rate of 16.5%. The HRmarketer Services Group also helped us create the HTML campaign creatives and landing pages." 
“HRmarketer.com has been an invaluable marketing service that gives us access to a number of easy-to-use tools and database resources. Their service also assists us in planning our marketing and PR campaigns. And because we have a relatively small marketing group, their media relations team reviews our press releases providing us insightful feedback. Plus, their Direct2Net Internet wire service distributes our releases to a larger audience that includes both the media and prospective buyers. I would recommend their service to anyone in the HR marketplace trying to improve their marketing efforts and generate more sales leads.”
“We always did a good job of marketing nowHIRE’s applicant tracking systems, but it was the HRmarketer Services Group that put us on the HR marketplace map. Since we’ve been working with HRmarketer, our visibility and lead generation has increased dramatically and we’re thrilled. Each month we focus on a new marketing/PR activities and generate quality white papers and other content that help our prospects manage their workforce and grow their bottom lines. And no matter the state of the economy, you’ve got to keep your marketing machine humming along or your competition will run you over!” 
“While there are many benefits to HRmarketer.com, we particularly appreciate having so many ways to reach out to HR decision-makers (all in one place) and being provided with valuable resources that explain how best to market our services to that audience. As a small business owner, I want to spend less time tracking down marketing options and more time creating products, services and articles to help my clients. HRmarketer allows me to do just that. It is also an excellent resource for helping us keep track of the latest news and happenings in HR, and for learning and sharing knowledge with the onsite HR Community.” 
"HRmarketer’s Direct2Net wire service is such a valuable lead-generation tool. Within a week after distributing a press release to the major search engines, we sold over 20 of our employee survey packages – a record for us! HRmarketer has delivered publicity and traffic to our site we couldn’t have gotten any other way." 
“HRmarketer's customer service is the best I’ve ever encountered on the Web – Bar none! I really appreciate the time they take to educate me regarding the distribution pf press releases and I appreciate the extra help recommending media outlets. I am always impressed when I speak with someone from HRmarketer. I sense a genuine desire to help along with a fantastic personality in everyone with which I've had the pleasure to communicate.” 
"I really want to thank HRmarketer
Media Relations for helping to write our latest press release.
The press release resulted in two invitations to write articles
for two different HR journals. This has not happened with
our other releases, and so we think it is because of the great
advice and revisions we obtained from HRmarketer Media Relations.
Again, thank you! What a great service you provide." 
Resume Mirror is continually striving to
increase its brand recognition and reputation in the the HR
& Recruiting markets. The quality of information provided
by HRmarketer with their excellent service continues to drive
value in supporting Resume Mirror's marketing initiatives. 
"The reaction from my marketing and PR team to HRmarketer has been extremely positive. You've really created a valuable resource to help HR suppliers get media visibility, plan for events and find marketing opportunities. 
“We engaged the HRmarketer Services Group to help us launch our strategic workforce planning software in the US market. HRmarketer helped us with a variety of marketing and PR tasks including collateral and web site development, SEO, market research, direct marketing, tradeshow coordination and media relations. We continue to use HRmarketer as an integral part of our marketing team - the HRmarketer services team is easy to work with and delivers results.” 
“We love HRmarketer! It is such a time saver. The Speaking Engagement, Editorial Queries and Award Competition deadline announcements save me hours of research time & energy!” 
"I've sent out a press release
through HRmarketer and have gotten a great response. I received
about three to five calls about the release, two are in print,
and a couple more are pending. Also, the conferences database
in HRmarketer has been very helpful - we have identified
some new shows to go to. We're also going to join some membership
associations, based on what we found in HRmarketer. The service
has been great!" 
"As a non-profit think tank,
educator, and association working to help individuals and
organizations shift to a Talent Mindset, the Human Capital
Institute doesn't have a big staff or budget for marketing
and PR. I rely on HRMarketer to efficiently and effectively
get messages about HCI's Talent Management resources and events
to our target audience. HRMarketer has become part of my daily
routine! I use the site to send press releases and announcements,
and to post events and subject matter experts in the directories.
Thanks to HRMarketer's Alerts, it's as if I have an extra
pair of eyes to keep abreast of key conference, speaking,
and press opportunities. Perhaps best of all, the My Marketing
Plannerfeature keeps me organized and on top of deadlines.
HRMarketer has become the Personal Assistant I can't afford!" 
"With
a limited ad budget, I hope to capitalize on some free publicity
via industry pubs and newsletters. HRmarketer has been an
excellent vehicle to help me with this, along with free directory
listings, speaking opportunities and much more." 
"HRmarketer gives us everything we
need to identify and evaluate new marketing opportunities
in the human capital marketplace - and puts it all right at
our fingertips! All of HRmarketer's resources and technology,
including their new HRintelligence feature that tracks editorial
and advertising placements for all HR service providers, is
like having our own marketing research staff. And the customer
service behind HRmarketer is unbelievable - they really know
how to deliver and do it right!" 
“The HRmarketer service has helped our efficiency in executing media relations campaigns. I have the ability to create my own media distribution lists from their extensive media outlets database, and I can also upload and manage my own personal contacts to send releases to. This allows us to be more effective with our PR outreach. I would recommend HRmarketer to any company trying to generate publicity in the HR marketplace."
"As a new customer, it didn't
take long to realize the value of HRmarketer and its media
relations service. They never fail to weave their magic when
reviewing and improving our press releases, and they work
quickly. It's a great tool we use extensively." 
"With a background of more than 15 years in journalism when I made the transition to marketing, I figured my most daunting task would be building a strong list of contacts. I was floored when our co-founder introduced me to HRmarketer. I was probably able to trim months off the ramping-up process. And that doesn’t even begin to take into account the quality and quantity of the personal attention I received. They made me feel like I was HRmarketer’s most important client, and I’m probably a bit more skeptical than most, considering my background. Finally, I can’t say enough about the press release review service. After writing a few thousand major-market newspaper stories, I submitted my first press release to HRmarketer with more than a little bit of apprehension that they could improve the product. But Human Resources is a different game, and HRmarketer plays in the big leagues. Their revisions made a world of difference." 
"HRmarketer has paid for itself after only a few weeks. I now
have easy online access to hundreds of HR publications, conferences,
associations and so much more. This tool is a must have for
anyone who markets to HR professionals." 
"Editorial opportunities are
extremely important to us, and we've been very impressed with
the level of press leads we receive from HRmarketer. Many
of HRmarketer's leads come out before Profnet's do! It's
great to have such a first-class partner." 
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