Nearly 100% of HRmarketer customers renew their membership each year. Here are some reasons why:
Testimonials that relate to TALENT MANAGEMENT / EMPLOYEE RELATIONS:
“I have told your people and others that your site has some of the best informational white papers I've read and am looking forward to using your site which will begin next week in earnest. I am more than happy to brag for a vendor that I find useful and I must also say that you have been stellar in keeping in touch and being helpful..you put the 'customer' in customer service.”
- Rene D. Petrin, President - Management Mentors
“We initially chose the HRmarketer.com service for its focus on the HR marketplace. The tools and resources they provide are simple and intuitive to use, and the speaking and editorial opportunities are critical for us. But we realized quickly being a small team that it's not always easy finding the discipline and time to stay on top of marketing opportunities when there are too many other things to juggle! We decided to engage the HRmarketer services group to take care of the writing, search-optimizing and distributing of our press releases. After only a few months they created the Internet visibility we wanted and we're getting regular media enquiries weekly. More leads are coming in the door than ever before!”
- Crista Renner, Director Communications, Juice Inc.
"Awesome concept, technology, and company. A PR/Marketing tool designed specifically for the HR industry -- there's nothing else like it on the market today. In addition to its robust media list, I use HRmarketer to build Authorias speaking and award programs. Its critical that I dont miss any important opportunities, and with HRmarketer Im confident that I have all of the information I need and that its always up-to-date."
- David Fleming , Media Relations
Manager, Authoria, Inc.
"HRmarketer.com is by far the most responsive to customer questions/feedback of any organization I've ever encountered. If my question isn't immediately answerable, I always get a callback within just a few minutes.”
- Helene Goldson, MindSolve/SumTotal
“HRMarketer.com has proven to be a terrific tool in identifying promotional and editorial opportunities. When you add the capability to evaluate those opportunities through the eyes of industry peers via the HRMarketer Community you have an invaluable resource that frankly I couldn’t live without. HRMarketer.com has saved me countless hours of research allowing me to focus on execution and driving bottom line results.”
- Jason Kapler,
"We sent a direct email campaign to HRmarketer.com's list of HR decision makers promoting our white paper "Creating Competencies That Matter". Within 24 hours we had over 400 downloads of the white paper with an open rate of 7.1% and a click-thru rate of 16.5%. The HRmarketer Services Group also helped us create the HTML campaign creatives and landing pages."
- Kevin Sessions
“HRmarketer.com has been an invaluable marketing service that gives us access to a number of easy-to-use tools and database resources. Their service also assists us in planning our marketing and PR campaigns. And because we have a relatively small marketing group, their media relations team reviews our press releases providing us insightful feedback. Plus, their Direct2Net Internet wire service distributes our releases to a larger audience that includes both the media and prospective buyers. I would recommend their service to anyone in the HR marketplace trying to improve their marketing efforts and generate more sales leads.”
“We always did a good job of marketing nowHIRE’s applicant tracking systems, but it was the HRmarketer Services Group that put us on the HR marketplace map. Since we’ve been working with HRmarketer, our visibility and lead generation has increased dramatically and we’re thrilled. Each month we focus on a new marketing/PR activities and generate quality white papers and other content that help our prospects manage their workforce and grow their bottom lines. And no matter the state of the economy, you’ve got to keep your marketing machine humming along or your competition will run you over!”
- Joseph Impastato, President, nowHIRE
“While there are many benefits to HRmarketer.com, we particularly appreciate having so many ways to reach out to HR decision-makers (all in one place) and being provided with valuable resources that explain how best to market our services to that audience. As a small business owner, I want to spend less time tracking down marketing options and more time creating products, services and articles to help my clients. HRmarketer allows me to do just that. It is also an excellent resource for helping us keep track of the latest news and happenings in HR, and for learning and sharing knowledge with the onsite HR Community.”
- Chad Hayward, MASC., Assessment Director, Hire Insight Consulting Group
"HRmarketer’s Direct2Net wire service is such a valuable lead-generation tool. Within a week after distributing a press release to the major search engines, we sold over 20 of our employee survey packages – a record for us! HRmarketer has delivered publicity and traffic to our site we couldn’t have gotten any other way."
- Kathleen Connolly, Marketing Director/Partner, Performance Programs, Inc.
“HRmarketer's customer service is the best I’ve ever encountered on the Web – Bar none! I really appreciate the time they take to educate me regarding the distribution pf press releases and I appreciate the extra help recommending media outlets. I am always impressed when I speak with someone from HRmarketer. I sense a genuine desire to help along with a fantastic personality in everyone with which I've had the pleasure to communicate.”
- Christopher Anders, CRI
"I really want to thank HRmarketer Media Relations for helping to write our latest press release. The press release resulted in two invitations to write articles for two different HR journals. This has not happened with our other releases, and so we think it is because of the great advice and revisions we obtained from HRmarketer Media Relations. Again, thank you! What a great service you provide."
- Cindy Mustful, Sr. Vice President, Business Development, Center
for Talent Retention
Resume Mirror is continually striving to increase its brand recognition and reputation in the the HR & Recruiting markets. The quality of information provided by HRmarketer with their excellent service continues to drive value in supporting Resume Mirror's marketing initiatives.
- Praj Patel, General Manager,
Resume Mirror Inc.
"The reaction from my marketing and PR team to HRmarketer has been extremely positive. You've really created a valuable resource to help HR suppliers get media visibility, plan for events and find marketing opportunities.
- Karol Rose, Chief Marketing Officer, FlexPaths
“We engaged the HRmarketer Services Group to help us launch our strategic workforce planning software in the US market. HRmarketer helped us with a variety of marketing and PR tasks including collateral and web site development, SEO, market research, direct marketing, tradeshow coordination and media relations. We continue to use HRmarketer as an integral part of our marketing team - the HRmarketer services team is easy to work with and delivers results.”
- Stacy Chapman, CEO - Aruspex
“We love HRmarketer! It is such a time saver. The Speaking Engagement, Editorial Queries and Award Competition deadline announcements save me hours of research time & energy!”
- Cindy Cernohous, Pinstripe, Inc.
"I've sent out a press release through HRmarketer and have gotten a great response. I received about three to five calls about the release, two are in print, and a couple more are pending. Also, the conferences database in HRmarketer has been very helpful - we have identified some new shows to go to. We're also going to join some membership associations, based on what we found in HRmarketer. The service has been great!"
Pitchford, Marketing, TruStar Solutions (formally IIRC)
"As a non-profit think tank, educator, and association working to help individuals and organizations shift to a Talent Mindset, the Human Capital Institute doesn't have a big staff or budget for marketing and PR. I rely on HRMarketer to efficiently and effectively get messages about HCI's Talent Management resources and events to our target audience. HRMarketer has become part of my daily routine! I use the site to send press releases and announcements, and to post events and subject matter experts in the directories. Thanks to HRMarketer's Alerts, it's as if I have an extra pair of eyes to keep abreast of key conference, speaking, and press opportunities. Perhaps best of all, the My Marketing Plannerfeature keeps me organized and on top of deadlines. HRMarketer has become the Personal Assistant I can't afford!"
J. Miller, VP, Communications, Human Capital Institute
"With a limited ad budget, I hope to capitalize on some free publicity via industry pubs and newsletters. HRmarketer has been an excellent vehicle to help me with this, along with free directory listings, speaking opportunities and much more."
- Bill Copeland, Manager,
Marketing & Communications, NuView Systems, Inc.
"HRmarketer gives us everything we need to identify and evaluate new marketing opportunities in the human capital marketplace - and puts it all right at our fingertips! All of HRmarketer's resources and technology, including their new HRintelligence feature that tracks editorial and advertising placements for all HR service providers, is like having our own marketing research staff. And the customer service behind HRmarketer is unbelievable - they really know how to deliver and do it right!"
- Bonnie Clark, Business
Development Associate, Cronus Technologies
“The HRmarketer service has helped our efficiency in executing media relations campaigns. I have the ability to create my own media distribution lists from their extensive media outlets database, and I can also upload and manage my own personal contacts to send releases to. This allows us to be more effective with our PR outreach. I would recommend HRmarketer to any company trying to generate publicity in the HR marketplace."
- Steve Bradley, Division President, Learning & Performance, SystemLink / Learn2Perform
"As a new customer, it didn't take long to realize the value of HRmarketer and its media relations service. They never fail to weave their magic when reviewing and improving our press releases, and they work quickly. It's a great tool we use extensively."
- Michael Schindel, PerfectSoftware
"With a background of more than 15 years in journalism when I made the transition to marketing, I figured my most daunting task would be building a strong list of contacts. I was floored when our co-founder introduced me to HRmarketer. I was probably able to trim months off the ramping-up process. And that doesn’t even begin to take into account the quality and quantity of the personal attention I received. They made me feel like I was HRmarketer’s most important client, and I’m probably a bit more skeptical than most, considering my background. Finally, I can’t say enough about the press release review service. After writing a few thousand major-market newspaper stories, I submitted my first press release to HRmarketer with more than a little bit of apprehension that they could improve the product. But Human Resources is a different game, and HRmarketer plays in the big leagues. Their revisions made a world of difference."
- Brian Higgins, Media Manager, JobFlash (now part of Taleo)
"HRmarketer has paid for itself after only a few weeks. I now have easy online access to hundreds of HR publications, conferences, associations and so much more. This tool is a must have for anyone who markets to HR professionals."
- Betsy Turnbaugh, VP Marketing, RewardsPlus
"Editorial opportunities are extremely important to us, and we've been very impressed with the level of press leads we receive from HRmarketer. Many of HRmarketer's leads come out before Profnet's do! It's great to have such a first-class partner."
Jordan, Vice President of Business Development, Career Systems
The HR Buyer's Guide
Rate Card and Demo