|
Troy, VP of Marketing
 "Like having a marketing and PR assistant"
Troy has a strong track record of leadership and success in the Human Capital space. He led marketing for a major applicant tracking software company, growing revenues year over year which eventually resulted in the company being acquired by a major Outsourcing and Payroll vendor.
Troy recently joined a start-up company which provides a revolutionary way for passive candidates to explore the job market and for employers to recruit passive candidates more effectively. Troy took this new role because he believes in the company, and because the founders offered him nearly complete control over marketing and PR.
Troy's plan for marketing this new company is to create an early whisper campaign prior to launch, publish a blog to build buzz and awareness, and to incrementally expose key media contacts to the product as the first release approaches. After building up awareness among key industry influencers, Troy will move toward more direct to employer marketing initiatives and activities to draw-in the passive candidates. It's a dual front marketing initiative and he's running most of it himself.
Troy uses HRmarketer.com as a marketing and PR generalist; he's picking events and trade shows for the sales team to attend and exhibit; he's contacting and pitching media outlets; he's sending press releases to media and online; he's managing the corporate blog. He also likes being kept up to date on editorial alerts and speaking opportunities, items he knows he would never have time to research and learn about otherwise.
See how other professionals benefit from HRmarketer.com:
  
|
