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 Upcoming Webinar (February 2012):
"Understanding The Business Voice of HR"
Thursday, February 23, 1-2 pm ET / 10-11 am PT
In today's noisy HR B2B marketplace, it's difficult to differentiate your products and services from your competition. And with cloud computing becoming more mainstream and human resources becoming more of a savvy buyer when it comes to all kinds of talent acquisition and talent management systems, you really need to understand and communicate with the business voice of HR.
Sadly, you're not understanding or communicating with HR very well, are you. We can help!
Join HRmarketer and its special panel -- influential Social Voices and HR practitioners Dwane Lay, Franny Oxford and Kimberly Roden -- for an interactive discussion on how to better understand and communicate with the business voice of HR.
During this webinar we'll ask our panel these questions:
1) How does HR prefer to be contacted initially by vendors and why?
2) What are the best types of vendor content and why?
3) Best practices are great, but what makes the most compelling business case with HR and why?
4) What are some of the biggest myths about selling to HR and why?
Sign up now >
See Our Archives
 "Making Sense of Social Technologies"
Principal Analyst John Sumser of HRxAnalysts recently hosted a HRmarketer.com webinar, "Making Sense of Social Technologies."
HRxAnalysts just published the 2012 Index of Social Technology in HR and Recruiting. The research report documents the ongoing shift in how organizations acquire and manage technology. The various tools and techniques of social technology are entering the organization from the ground up. Surprisingly, social media is slow to take hold - the major social media companies are nearly a decade old and still HR and recruiting penetration is less than 20%. Even so, the claims of evangelists and vendors demand urgency.
In this webinar, our attendees learned:
- • How to spot the optimal moment for implementing a social media strategy
- • Where and when to direct your social media experiments
- • The risks and benefits of social media driven referrals
- • What's really working and what lies ahead
Watch The Archived Recording >
December 2011 Webinar: "Understanding Today's Media Relations and Social PR"
You spend weeks writing a press announcement -- getting the language just right, gathering feedback and approvals -- so why take shortcuts when it's time to send it to the media? This interactive webinar on media relations features special guest Lance Haun, contributing editor of ERE and TLNT.com, and Elrond Lawrence, HRmarketer's vice president of media relations. They discuss how media relations has evolved in the age of social media, how to target the right journalists, and how to get your news noticed.
Other topics include:
- • Writing a good introduction for your press release
- • The importance of personalizing your news or story pitch
- • What makes for a newsworthy topic
- • What not to send a journalist
Watch The Archived Recording >
November 2011 Webinar: "You Built It, They Bought It, But Do They Use It? Improving User Adoption"
 Your customers spend a lot of resources implementing your software products. So why is there such a gap between their expectations of your software and actual results they experience? In fact, according to HR software user adoption expert, William Tincup, SPHR, your own customers' user adoption is shockingly poor. And we're talking about lots of different kinds of "software" -- as in systems, platforms, applications, point solutions, and even more granular - think recruiting (ATS- applicant tracking system), performance, succession, compensation, learning, HRIS, payroll, and the list goes on. Join special guest William Tincup, SPHR, for this archived webinar.
Watch The Archived Recording >
September 2011 Webinar: "Social makes for good story."
 If you sell products and services in the HR B2B marketplace, social media marketing is the one channel where you should focus on creating an emotional connection between you and your buyers and influencers. And you do that with digital storytelling. Watch this webinar archive with Kevin W. Grossman, Chief Marketplace Evangelist at HRmarketer.com, and his special guest Jessica Miller-Merrell, SPHR, CEO of Xceptional HR and master blogger of Blogging4Jobs, for an overview of social media marketing and digital storytelling.
Archived Recording Coming Soon >
August 2011 Webinar: "Best Practices in Trade Show Marketing"
HR B2B trade show are year round but there's no better time to review your event marketing strategy and tactics than today. Watch this webinar archive with HRmarketer.com expert guests Audrey Johnson, Visibility Manager at WorldatWork, and Fred Kurst, Exhibit Sales Manager at Human Resource Executive® Magazine, for a detailed look at trade show marketing best practices.
Watch The Archived Recording >
July, 2011 Webinar: "HR B2B Marketing Is Much More Than Social. Dude."
 HR B2B companies today are selling to the business at large, and that includes executive management, IT, operations, finance, HR, recruiting, talent management, training, and the list goes on and on. It's become a much more complex marketing and sales effort than ever before, and there is just as much diversity and complexity with marketing and PR tactics that goes beyond a Tweet or a top 25 list.
Marketing should still include a diverse mix of marketing and PR activities. Watch this webinar archive to learn more.
Watch The Archived Recording >
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