Article: Putting SEO and Marketing PR to Work for Your Business

7 pages

Marketing PR is the integration of traditional PR and marketing tactics that combine social media and other Internet-based activities – all of which can generate more search engine visibility, media visibility, sales leads and brand support. With Marketing PR, all marketing and PR initiatives support marketing objectives, such as lead generation and media placements, which result in verifiable ROI. Marketing PR allows HR vendors to incorporate their marketing strategies, Internet technology, public relations and sales goals into activities that generate more leads without increasing their marketing budgets.

Marketing press releases, blogs and webinars—all common tools of Marketing PR—have supplemented, and in some cases replaced, traditional marketing tactics such as print advertising, in the HR/benefits marketplace.

“In the last year, we have seen a dramatic shift in marketing spending from traditional marketing to online initiatives”, says Mark Willaman, founder of HRmarketer.com, the largest marketing and media visibility service in the human resource industry. “This trend is not surprising when you consider that 72 percent of Americans use a search engine to find news, and 84 percent use a search engine to find information, products and services. If your company’s marketing and PR activities are not geared toward maximizing your online presence, you are missing sales opportunities.”

PR 2.0 and Marketing 2.0 – which refer to interactive online communication through blogs, RSS feeds and podcasts – have become buzzwords for the HR/benefits industry. Most HR suppliers are aware of the change in marketing best practices, but they have yet to adapt to these new trends because they are not exactly sure how to start. HRmarketer has been helping suppliers get accustomed to these search engine optimization (SEO) and Marketing PR trends, as well as helping the suppliers integrate these tactics with their marketing and PR activities.