Article: Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads

9 pages

This complimentary article is part 2 of our 3-part series on how to effectively use your web site, original content, and ongoing marketing activities to achieve the measurable results of publicity, traffic and leads.

Our second article Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads focuses on just that - the development and use of original content for effective lead generating campaigns.

HR decision makers are looking for sources of information they can trust to help them make sense of the marketing cacophony.

Having great content on your Web site increases the likelihood of your company showing up on search results – and the decision makers finding you first.

Some ideas to get you started in your brainstorming session to identify compelling topics to write about include:

• What are your buyers’ pain points?
• What are hot trends and issues in your industry?