Article: Mastering Traditional & Marketing Press Releases

8 pages

Press releases are traditionally a venue for building “buzz” and brand familiarity through prime placements in trade publications and media outlets, but they are also increasingly utilized as a means of contacting prospects, driving leads and influencing purchasing decisions. The key to mastering both types of press release, traditional and marketing, is catering to your audience and utilizing your public relations department and resources to deliver marketing goals.

Before you begin writing any press release, you should consider a few essential questions both journalists and public relations professionals use to determine their messaging and focus:

• What is newsworthy?
  
  
• Who is interested?
  
  
• When do I send?