Trends in HR Marketing^sm: Forays into Marketing 2.0 and PR 2.0

This research report, sponsored by HRmarketer.com, covers the latest trends and best practices for marketing to the human resource (HR) and employee benefits marketplace. The data in this report is based on responses from HR and employee benefits suppliers collected during the first half of 2006. The key trends outlined in this report are: Marketing 2.0 and PR 2.0 tactics increasingly relevant to B2B marketers PR becomes an integrated component of the larger marketing machine Multifaceted marketing approach necessary Executive expectations increasing Online lead generation underway with most HR suppliers This report also includes key findings, recommendations and what the HR/Benefits marketplace has learned about online marketing in 2006 and best practices for successful HR/Benefits marketing in the integrated, online environment of 2006 and beyond.

12 pages