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Featured Article
SEO and Marketing Web Sites - Internet Best Practices for Human Resource Vendors
 The Web has dramatically changed how HR decision makers research products and services. Companies used to rely on consultants, trade shows and print magazines for information. But now, equal to peers, the Web is the primary resource where buyers go to find and research human resource and employee benefit products and services. Even if a buyer learns about your company offline, they will likely go online to find out more about your company. Because of this shift, you must have:
- A “marketing” Web site that is search-optimized and clearly and quickly tells the buyer who you are.
- A Web site that engages visitors (your sales prospects) and converts them to sales leads.
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Human Resource Marketplace: Mergers and Acquisitions
- HRmarketer.com Acquires HRVendors.com and HR Vendor Phonebook.
Products will expand marketing firm’s wide-ranging menu of service and tools, giving customers additional means to reach human capital decision-makers
- TriNet, a provider of human resources (HR) outsourcing services for small companies, announced the signing of a definitive agreement to acquire Gevity HR, Inc.
- Albany Group acquired Japan-based Strata Works KK, strengthening its position in the world's largest temporary workforce market.
- QHR Technologies Inc, a provider of integrated human resource management, payroll and staff scheduling software systems, announced that the company has signed an agreement to acquire the financial software division of Momentum Healthware Inc, a provider of financial, dietary and clinical software solutions for the healthcare industry.
- Automatic Data Procession (ADP) acquired a majority stake in Shanghai-based human resources outsourcing service provider ChinaLink Professional Services, stepping into the world's most populous market.
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Don't Have Time for Social Media? Hire an Intern.
 The frustration level by employers is pretty high when we talk with them about the importance of sites such as Twitter. Just when they're starting to feel comfortable with the importance of their web pages coming up high in Google search results (search engine optimization), buying ads on the search engines (search engine marketing), and social networking sites such as Facebook, along comes yet another opportunity... Pizza Hut apparently decided that Twitter is a web-based tool that is important but that their regular staff didn't have the ability or willingness to properly use it so they're hiring an intern.
Upcoming Marketing Webinar: Regional HR Marketing and PR - Tailoring Sales to Market Realities
 You ever wonder where your customers are and why? And whether or not that should affect your marketing activities? And if so, how? What the heck are the realities of workforce demographics anyway? This complimentary webinar features John Sumser, founder and CEO of Two Color Hat, who will talk about the realities of current workforce demographics, how they affect HR vendor sales efforts.
The Webinar will be on Thursday, May 7, 2009 from 10-11 am PT (1-2 pm ET).
Register here >
Customer Focus: How Coach Effect Uses HRmarketer
 Company: Coach Effect is a leadership and organizational effectiveness boutique that focuses on increasing employee satisfaction, productivity, and morale through developing managers and leaders. Their mission is to make a sustainable positive impact in every workplace they touch. They do this through coaching, organizational effectiveness consulting, and development. Founder, Jennifer Mounce, SPHR, is a former VP of HR and understands the great work HR and L&D professionals want to accomplish in their workplaces.
Marketing Challenge: As a small business owner, and no dedicated marketing staff, Jennifer needed to find resources to help her implement marketing strategies without requiring her to invest hundreds of hours of her own time. This need led her to HRmarketer.com. Jennifer views HRmarketer as an outsourced extension of her marketing, providing opportunities and information she can take advantage of in a timely manner.
How Coach Effect Uses HRmarketer: Coach Effect has been utilizing HRmarketer for just under three months and has already sent off several request for proposals for speaking opportunities, distributed press releases, received direct responses from journalists, and saw an increase in traffic to their website the day the release went out. Jennifer took advantage of the free press release review service and found it to be a very valuable benefit. This was the first press release Coach Effect has ever sent and Jennifer said, “Without HRmarketer it would not have happened.”
Jennifer was already pleased with the opportunities and resources through her HRmarketer membership, but with the addition of the SEO Center in April she is experiencing an even greater value. “We are already implementing many of the suggestions I received during our SEO one-on-one consultation with the HRmarketer team.” Jennifer looks forward to continuing to utilize her marketing investment of HRmarketer.com and experiencing many tangible results through the coming year.
Product Update
SEO Center To Help HR Vendors Track, Measure and Improve Their Search Engine Rankings
 Responding to the fact that more and more human capital decision-makers turn to the Internet to locate technology and services, HRmarketer.com has launched a new “SEO Center” that will help clients improve their SEO and track their keyword rankings on Google, Yahoo, and MSN—plus monitor the impact of web site content changes on their search rankings.The technology allows HR vendors to:
- Track keyword rankings on Google, Yahoo, and MSN with automatic average daily rankings displayed on the HRmarketer.com “dashboard” and via email reports.
- Optimize organic SEO campaigns and improve their rankings over time.
- Schedule unlimited SEO “One on One” sessions. Free 30-minute appointments for HRmarketer.com members to speak with an SEO expert who can assist them with keyword research, META tags, web site design, inbound links and more. Members can schedule as many free sessions as they like.
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