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Learn how HRmarketer News
Distribution can make your company
news more visible and improve
your chance of media placements >

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to fuel your content creation
and keep you informed of
trending industry news
and social conversations.

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Read The Full Case Study >

Market to HR. Better.

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HRmarketer software is built specifically to provide marketplace information and competitive intelligence that helps you make better decisions. It empowers a scientific approach to marketing decision-making, reducing your reliance on the often-ineffective hunches so often associated with marketing.

For more than a decade, HRmarketer has helped companies improve their visibility and brand recognition. Developed exclusively for the human resource and employee benefits marketplace, HRmarketer software provides real-time data, rich industry insights and brand visibility tools to drive your marketing and media relations campaigns. HRmarketer software improves your vision of the HR marketplace so you can improve your brand’s visibility.

Research Databases

Media outlets, editorial calendars, journalists, bloggers, analysts, influencers, conferences, speaking opportunities, award competitions, advertising, list rentals, byline article and other sources that are vital to the success of your marketing and media initiatives.

News Distribution

Maximize the visibility of company news and improve your chance of important media placements. Direct to journalists, over the wire, to major search engines, throughout social and via native news marketing. Provides maximum exposure in the HR and benefits marketplace.


HRmarketer gathers, scrubs and analyzes more HR and benefits-related marketing data than any other organization. This market intelligence fuels your content marketing and brand journalism efforts, and keeps you informed of industry news and social conversations that matter to your brand.

Meghan M. Biro

HRmarketer Software is a great tool. Our TC team uses it weekly for social media “listening” 

Meghan M. BiroFounder and CEO, TalentCulture
John Sumser

With HRmarketer software, one can identify the content and people who are at the heart of relevant conversations in HR.

John SumserPrincipal Analyst, HRxAnalysts
Jessica Miller-Merrell

One of my favorite features on HRmarketer software is their Twitter hashtag function providing you the most current or most popular hashtags in the HR marketplace.

Jessica Miller-MerrellPresident and CEO, Xceptional HR
William Tincup

This is really cool stuff… Attention HCM Vendors: probably need to pay attention to HRmarketer software.

William TincupCEO, Tincup & Co.
Andy Headworth

“HRmarketer provides brilliant and immediate market insight and intelligence. They cover all the industry news and social conversations that matter to your company/brand, helping you to better target your marketing efforts.”

Andy HeadworthFounder, Sirona Consulting
Kevin Connell

“HRmarketer does a great job of providing a capsule summary of everything I need to know as a speaker. It does all the legwork for me, which saves me a great deal of time.”

Kevin ConnellCEO,