How To Use Personalized PR To Create Big Buzz

Success stories with personalized PR are mounting, yet most companies still default to mass emails to large distribution lists. These mass depersonalized emails – “Dear (NAME)” – flood journalists’ in-boxes, from dozens to hundreds per day. Amidst this deluge, the companies that tailor communication to specific journalists stand out, and thus get more attention.

What you’ll get out of this white paper:

• The three steps of personalized PR
• Does “spray & pray” still have a place in PR?
• Specific success stories of personalized PR

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