Client Testimonials

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CLIENT TESTIMONIALS

HRmarketer customers love HRmarketer. Here are some reasons why.

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“My favorite part about HRmarketer software is the way you can really customize what you’re looking for, from the tag cloud to adjustable timeframes. It’s just what I need as I start my own HR blog – I can find credible voices talking about the issues I’m concerned about, all in one spot. No more endless Googling! Thanks for this intuitive addition to your services!”

- Jessica Wahaus, Marketing Coordinator, CompData Surveys

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“We have had tremendous traffic growth due in no small part to our ability to send press releases through HRmarketer – we have earned top-3 rankings on our keywords. However I felt guilty that I wasn’t taking advantage of the other great services my subscription offered. I knew their database had a wealth of information in the human capital space. But to be frank with you, I really didn’t have the time to invest in the program I’m sorry to say. But alas, they made it even easier for me. The HRmarketer program emails me super relevant information weekly. One that piqued my interest was the various award competitions – something I have always wanted to enter to gain product credibility. So, I filled out the award competition application from HR Executive Magazine, and long story short, I was on the stage at the HR Technology Conference in Las Vegas, accepting an award for a 2011 Top HR Product of the Year. Unbelievable! And when you consider we’re a small company receiving this award alongside the likes of Monster.com, it blows me away. To be totally honest, it would not have happened had I not subscribed to HRmarketer in the first place. More importantly, had they not kept sending those award reminders via email, I would have never taken the first step of filling out the application. Thank you, HRmarketer!”

- Ray O’Donnell, Founder/CEO TotalRewards Software, Inc.

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“I just got lost for over an hour in the new world of HRmarketer software! What a great new product to help thought leaders and companies connect with others who have similar interests and to best practice share! On the web, so many people are talking, but it is difficult to figure out who to listen to and where to spend your time! HRmarketer software really helps you make sense of how to do this and helps to maximize your time as well as review your own impact on social media and your industry. I can’t wait to spend more time surfing this site and using the tool!”

- Zachary Misko, Kelly OCG

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“HRmarketer software is the only tool that allows me to see who is a true digital influencer in the topics important to my business. Other tools only let you see the most recent influencers, but your software allows you to choose which metrics to review. This is the most user-friendly social media tool I’ve ever used. Well done!”

- Ashley Hurney, MTM Recognition

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“HRmarketer software saved much time and headache by allowing me to seamlessly identify relevant industry editors to invite to an upcoming conference.”

- Stephen Anderson, IMAC

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“HRmarketer has been such a powerful resource for Berkshire. It is a literal one-stop-shop for our public relations and marketing needs, specifically for the latest industry awards, tradeshows, and speaking engagements through the in-depth informational databases. HRmarketer’s media outlets database & campaign management tools provide us with a platform to easily develop the targeted media lists and press release distribution techniques needed to reach our audience. The icing on the cake is truly the exceptional customer service HRmarketer provides. They are always eager to show us the latest tools and techniques to enable us to reach our goals faster and more efficiently.”

- Lauren Collinson, Communications and Trade Show Specialist, Berkshire Associates

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“This may sound simplistic – because there are so many ways that HRmarketer provides value – but, most pragmatically, the ROI is that it saves time. Any marketing / PR professional would be hard-pressed to find the information which is consolidated in HRmarketer on their own.”

- Heidi O’Gorman, Founder, Carrick Marketing Communications

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“You’re probably friends with someone at HRMarketer and there is good reason for that. They are consistently networking at industry events and near to every discussion. They have a great blog dedicated to the HR marketplace. But even if you’re a practitioner, you should follow it – because the team at HRMarketer specializes in blurring the line between vendor and thought leadership. They may be partially responsible for the greatness to which HR vendors seem now to aspire, for their marketing model seems to include intelligence and dialog as critical components of strategy.”

- Miles Jennings, CEO, Recruiter.com (via the RecruitFest 2010 Blog)

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“Competitors sometimes ask me ‘EmployeeScreenIQ is everywhere; who does your marketing?’ HRmarketer provides unparalleled service. They treat us like we are their only customer and they are always thinking of ways to raise the bar.”

- Nick Fishman, CMO, EmployeeScreenIQ

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“First I want to say AGAIN that your product and services are amazing! I LOVE IT!!!! Since I have been a member, I just received notice that my article is going to be published. This could not have happened if it was not for your email alerts about  journalists that need sources for stories they are writing. Like I have said before, I love talking about your service to my friends, family and business colleagues. I hope it brings you more business as you have brought me more accolades to my professional resume. Thank you again for a wonderful product and service. Keep up the great work!!!!”

- Michael Allen, President, HR Allen Consulting Services

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“HRmarketer has been an invaluable resource in several ways. Not only has HRmarketer kept us current with the latest events and media requests, it has allowed us to compile a highly relevant list of media contacts where we have direct contact. Finally, their search-optimized press releases service has provided phenomenal visibility for our press releases. Using HRmarketer, we issued a press release about Accolo supporting the recruitment of Notre Dame’s head football coach and it received nearly 100,000 impressions, providing invaluable visibility for our brand.”

- John Younger, President & CEO, Accolo, Inc.

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“While there are many benefits to HRmarketer.com, we particularly appreciate having so many ways to reach out to HR decision-makers (all in one place) and being provided with valuable resources that explain how best to market our services to that audience. As a small business owner, I want to spend less time tracking down marketing options and more time creating products, services and articles to help my clients. HRmarketer allows me to do just that. It is also an excellent resource for helping us keep track of the latest news and happenings in HR, and for learning and sharing knowledge with the onsite HR community.”

- Chad Hayward, MASC., Assessment Director, Hire Insight Consulting Group

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“HRMarketer.com has proven to be a terrific tool in identifying promotional and editorial opportunities. When you add the capability to evaluate those opportunities through the eyes of industry peers via the HRMarketer community you have an invaluable resource that frankly I couldn’t live without. HRMarketer.com has saved me countless hours of research allowing me to focus on execution and driving bottom-line results.”

- Jason Kapler, Marketing Associate, iEmployee

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I’ve been utilizing HRmarketer for just under three months and have already sent off several request for proposals for speaking opportunities, distributed press releases, received direct responses from journalists, and saw an increase in traffic to our website.

- Jennifer Mounce, SPHR, Coach Effect, Inc.

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“We sent a direct email campaign to HRmarketer.com’s list of HR decision-makers promoting our white paper “Creating Competencies That Matter.” Within 24 hours we had over 400 downloads of the white paper with an open rate of 7.1% and a click-thru rate of 16.5%. The fisher VISTA agency also helped us create the HTML campaign creatives and landing pages.”

- Kevin Sessions, President, TalentQuest

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“HRmarketer.com helped us gain visibility in the human resource industry. They worked with us to develop our messaging and tailor our product announcements to our key audiences. Through our engagement, HRmarketer garnered meetings for us with top industry analysts in the human resource industry. I found their public relations guidance and recommendations invaluable.”

- Jindrich Liska, CEO and Founder, Vitruva

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“The reaction from my marketing and PR team to HRmarketer has been extremely positive. You’ve really created a valuable resource to help HR suppliers get media visibility, plan for events and find marketing opportunities.”

- Karol Rose, Chief Marketing Officer, FlexPaths

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“It’s such a pleasure using HRmarketer.com. Their online service has been invaluable to our marketing and PR efforts. There are very few organizations I have ever worked with that offer the level of responsiveness and customer service that the HRmarketer team does.”

- Cindy Danielson, Marketing Manager, QHR Software Inc.

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“I’m very impressed with all the information HRmarketer.com has on their site.”

- Chris Kehr, CEO, Online Employment Systems

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“HRmarketer’s customer service is the best I’ve ever encountered on the Web – bar none! I really appreciate the time they take to educate me regarding the distribution pf press releases and I appreciate the extra help recommending media outlets. I am always impressed when I speak with someone from HRmarketer. I sense a genuine desire to help along with a fantastic personality in everyone with which I’ve had the pleasure to communicate.”

- Christopher Anders, CRI

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“I have told your people and others that your site has some of the best informational white papers I’ve read and am looking forward to using your site which will begin next week in earnest. I am more than happy to brag for a vendor that I find useful and I must also say that you have been stellar in keeping in touch and being helpful…you put the ‘customer’ in customer service.”

- Rene D. Petrin, President, Management Mentors

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“We initially chose the HRmarketer.com service for its focus on the HR marketplace. The tools and resources they provide are simple and intuitive to use, and the speaking and editorial opportunities are critical for us. But we realized quickly being a small team that it’s not always easy finding the discipline and time to stay on top of marketing opportunities when there are too many other things to juggle! We decided to engage the HRmarketer services group to take care of the writing, search-optimizing and distributing of our press releases. After only a few months they created the Internet visibility we wanted and we’re getting regular media enquiries weekly. More leads are coming in the door than ever before!”

- Crista Renner, Director Communications, Juice Inc.

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“As a new company with one of our major targets the HR industry, we’re thrilled to have tapped in to everything HRmarketer has so offer! Their tools and resources are user-friendly and their customer service is outstanding. The HRmarketer staff has been invaluable in helping us execute our marketing activities.”

- Karen Meyer, Advertising and Marketing Communications, HPM Bootcamp

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“We love HRmarketer! It is such a time-saver. The speaking engagement, editorial queries and award competition deadline announcements save me hours of research time & energy!”

- Cindy Cernohous, Pinstripe, Inc.

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“HRmarketer.com and their Services have helped put Granite Solutions Groupe on the map when it comes to online media visibility. Since we started using HRmarketer.com about 6 months ago, our website traffic is up significantly and we have received numerous inquiries from media sources and journalists about our business and views on the industry. The next step for us is to leverage the resources of HRmarketer’s media and marketing team to increase our sales leads through direct marketing tie-ins with upcoming press releases.”

- John Henning, Director of Business Development, Granite Solutions Groupe, Inc.

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“The HRmarketer service has helped our efficiency in executing media relations campaigns. I have the ability to create my own media distribution lists from their extensive media outlets database, and I can also upload and manage my own personal contacts to send releases to. This allows us to be more effective with our PR outreach. I would recommend HRmarketer to any company trying to generate publicity in the HR marketplace.”

- Steve Bradley, Division President, Learning & Performance, SystemLink / Learn2Perform

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“HRmarketer.com has been an invaluable marketing service that gives us access to a number of easy-to-use tools and database resources. Their service also assists us in planning our marketing and PR campaigns. And because we have a relatively small marketing group, their media relations team reviews our press releases, providing us insightful feedback. Plus, their Direct2Net Internet wire service distributes our releases to a larger audience that includes both the media and prospective buyers. I would recommend their service to anyone in the HR marketplace trying to improve their marketing efforts and generate more sales leads.”

- Joel Pelzner, VP Marketing, ERC Dataplus, Inc.

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“Direct2Net wire service is such a valuable lead-generation tool. Within a week after distributing a press release to the major search engines, we sold over 20 of our employee survey packages – a record for us! HRmarketer has delivered publicity and, traffic to our site we couldn’t have gotten any other way.”

- Kathleen Connolly, Marketing Director/Partner, Performance Programs, Inc.

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“HRMarketer has proven itself as an invaluable part of our marketing efforts. Since using HRmarketer, our press releases are getting wider distribution and best of all, even better search engine exposure than past releases that were sent out through a major press release outlet. Finding and exhibiting at conferences, tradeshows and expos is a marketer’s dream with HRmarketer. But most of all, what has surprised and impressed me the most is the hands-on support that we receive from the HRmarketer team.”

- Amanda Trombley, President, BeelinerSurveys

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“Our HRmarketer membership is the best marketing investment we’ve made in over a decade. We’ve received some excellent media placements using their press release distribution services and following up on their editorial queries direct from journalists – and our company has secured 3 speaking engagements for big conferences (with 5 more pending) as a direct result of HRmarketer.com. It is a wonderful service. You don’t know how often we say how glad we are we found you!”

- Angela Rao-Brown (SPHR), Executive Vice President, Effective Resources, Inc.

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“I was VERY happy with the release and your team provided an excellent service by helping me understand the search engine optimization of the release.”

- Jason Anderson, ERP Solutions

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“HRmarketer is an incredible value. For less than the monthly cost of a PR firm, the HRmarketer tool and the incredible staff is helping us to create a marketing program for an entire year. HRmarketer is helping us to become our own PR firm. We are only one month into the process, and our second press release resulted in 3 phone calls from the media. The entire staff has been friendly and responsive. I would recommend this service to anyone who does marketing to HR professionals.”

- Jonathan Levy, CEO, Fair Measures

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“As a non-profit think tank, educator, and association working to help individuals and organizations shift to a talent mindset, the Human Capital Institute doesn’t have a big staff or budget for marketing and PR. I rely on HRMarketer to efficiently and effectively get messages about HCI’s Talent Management resources and events to our target audience. HRMarketer has become part of my daily routine! I use the site to send press releases and announcements, and to post events and subject matter experts in the directories. Thanks to HRMarketer’s Alerts, it’s as if I have an extra pair of eyes to keep abreast of key conference, speaking, and press opportunities. Perhaps best of all, the My Marketing Planner feature keeps me organized and on top of deadlines. HRMarketer has become the personal assistant I can’t afford!”

- Andrea J. Miller, VP, Communications, Human Capital Institute

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“IHRIM (International Association for Human Resource Information Management) is very pleased with the Direct2Net Internet wire service provided by HRmarketer.com. Not only is it reasonably priced and has a highly targeted reach, hitting all the major Internet search engines and related news portals, but the ancillary marketing and tracking services available from HRmarketer create a tremendous value add. In addition, HRmarketer’s attention to detail and customer service is second to none.”

- Tom Faulkner, Publisher and Communications Director, IHRIM, Inc.

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Resume Mirror is continually striving to increase its brand recognition and reputation in the the HR & Recruiting markets. The quality of information provided by HRmarketer with their excellent service continues to drive value in supporting Resume Mirror’s marketing initiatives.

- Praj Patel, General Manager, Resume Mirror Inc.

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“As a new customer, it didn’t take long to realize the value of HRmarketer and its media relations service. They never fail to weave their magic when reviewing and improving our press releases, and they work quickly. It’s a great tool we use extensively.”

- Michael Schindel, PerfectSoftware

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“HRmarketer has paid for itself after only a few weeks. I now have easy online access to hundreds of HR publications, conferences, associations and so much more. This tool is a must have for anyone who markets to HR professionals.”

- Betsy Turnbaugh, VP Marketing, RewardsPlus

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“Editorial opportunities are extremely important to us, and we’ve been very impressed with the level of press leads we receive from HRmarketer. Many of HRmarketer’s leads come out before Profnet’s do! It’s great to have such a first-class partner.”

-Ann Jordan, Vice President of Business Development, Career Systems International

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“I love HRmarketer. We have received a lot of visibility, including coverage in Fortune and Workforce Management, as a direct result of HRmarketer. As a small company, I could never afford the services of a public relations firm. I would recommend HRmarketer to anyone that can take the time to create a concise and pointed press release.”

- Bill Gaul, CEO, Destiny Group

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“Awesome concept, technology, and company. A PR/Marketing tool designed specifically for the HR industry — there’s nothing else like it on the market today. In addition to its robust media list, I use HRmarketer to build Authoria’s speaking and award programs. It’s critical that I don’t miss any important opportunities, and with HRmarketer I’m confident that I have all of the information I need and that it’s always up-to-date.”

- David Fleming , Media Relations Manager, Authoria, Inc.

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“I’ve sent out a press release through HRmarketer and have gotten a great response. I received about three to five calls about the release, two are in print, and a couple more are pending. Also, the conferences database in HRmarketer has been very helpful – we have identified some new shows to go to. We’re also going to join some membership associations, based on what we found in HRmarketer. The service has been great!”

- Matt Pitchford, Marketing, TruStar Solutions (formally IIRC)

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“For companies that sell to the Human Resources Department, there are very few ‘must have’ tools. If you want to be competitive, however, you must use HRmarketer.”

- interbiznet eNewsletter, Review of HRmarketer

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“I used HRmarketer to search trade shows we should go to or participate in and it is one of the best tools for this sort of thing I have ever seen – and I have been doing events and trade shows for around 25 years!! What a wonderful resource. Whoever designed it really thought about it. It’s great.”

- Debbie Rotolo, Conference Manager, HotJobs

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“HRmarketer is fantastic. I’m already losing the 10 years I gained in the last 6 months, trying to pull this stuff together. It’s totally intuitive and hugely efficient versus trying to achieve this level of analysis and activity ourselves.”

- David Kinnear, VP Sales & Marketing, Black Mountain Group

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“I really want to thank HRmarketer media relations for helping to write our latest press release. The press release resulted in two invitations to write articles for two different HR journals. This has not happened with our other releases, and so we think it is because of the great advice and revisions we obtained from HRmarketer media relations. Again, thank you! What a great service you provide.”

- Cindy Mustful, Sr. Vice President, Business Development, Center for Talent Retention

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HRmarketer is a well-developed tool that integrates so many different functions seemlessly. It really simplifies and covers the bases on so many PR functions. Best of all–it’s easy to use. Kudos to their training department who walked me through the demo. I was as impressed with their knowledge and professionalism as I was with the site.

- Michele Rubin, Former Managing Editor, Employee Benefits Plan Review

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“HRmarketer is one stop. The first thing I do when I log onto my computer in the morning is check my stock prices. Then I check HRmarketer. All the information I need to manage my marketing and PR is there. In fact, the first time I used HRmarketer to send out a press release, I landed a placement in Business Insurance, Employee Benefit News, HR.com and a feature article in the East Bay Business Times (with a photo!).”

- Matthew Schoenthaler, VP of Marketing, Claremont EAP

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“HRmarketer provides useful, timely and cost-efficient media services for distributing our press releases.”

- Frank Heasley, Ph.D., President, CEO, MedZilla Inc

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“With a limited ad budget, I hope to capitalize on some free publicity via industry pubs and newsletters. HRmarketer has been an excellent vehicle to help me with this, along with free directory listings, speaking opportunities and much more.”

- Bill Copeland, Manager, Marketing & Communications, NuView Systems, Inc.

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“HRmarketer is a beautiful site and very well done.”

- Joyce Anne Grabel. Group Editorial Director, Aspen Publishers. Publishers of Compensation & Benefits Management, and Compensation & Benefits Report.

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“I have talked to a number of folks that use HRmarketer and to a person they all say it is great.”

- Mark McAuliffe, president of the RPK Group and the Certificate for HR Vendor Excellence awards

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“HRmarketer is, quite simply, the best collection of human resource-specific marketing and PR resources and tools available on the Web.”

- Alan King, COO, Workplace Options

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“Trust us, HRmarketer will be your biggest lifesaver. We use it ourselves.”

- Debbie McGrath, CEO, HR.com

“HRmarketer – it is a tool that no HR vendor should be without.”

- Terri Joosten, VP Sales, HR.com

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“HRmarketer does the job of a dedicated staff at a fraction of the price -while providing us with critical market intelligence and expert support, which maximizes the returns on our marketing and PR initiatives.”

- Arlene Singer, CEO, WellCall

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“Awesome service. Well worth the money. I’ve had 12 solid interviews in the past 30 days. That never happened before I started targeting my press releases with HRmarketer!”

- Michael Turner, VP Marketing, ComputerJobs.com

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“The information provided by HRmarketer has been very useful in planning for Horizon Behavioral Service’s promotional activities. It is very efficient to be able to access a central place for information. With resources being scarce in today’s economy, it makes sense to find creative ways to maximize marketing dollars. The time HBS saves by utilizing HRmarketer helps us achieve this goal.”

- Paulette Wellisch, Director of Marketing, Horizon Behavioral Health Corporation

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“With a background of more than 15 years in journalism when I made the transition to marketing, I figured my most daunting task would be building a strong list of contacts. I was floored when our co-founder introduced me to HRmarketer. I was probably able to trim months off the ramping-up process. And that doesn’t even begin to take into account the quality and quantity of the personal attention I received. They made me feel like I was HRmarketer’s most important client, and I’m probably a bit more skeptical than most, considering my background. Finally, I can’t say enough about the press release review service. After writing a few thousand major-market newspaper stories, I submitted my first press release to HRmarketer with more than a little bit of apprehension that they could improve the product. But Human Resources is a different game, and HRmarketer plays in the big leagues. Their revisions made a world of difference.”

- Brian Higgins, Media Manager, JobFlash (now part of Taleo)

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“It’s been a pleasure doing business with HRmarketer. They have been responsive to all of our needs. The help HRmarketer provides me with the editing and suggestions for the press releases has been an invaluable tool getting Travis Software on the road to effective use of public relations. We look forward to a long-lasting relationship that will mutually benefit both of our companies for years to come. I would recommend them to anyone. Thanks for making my job easier.”

- Amanda K. Kirkpatrick, Director-Product Marketing & Quality Assurance, Travis Software Corp.

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“One of my key marketing goals was to increase the number of speaking engagements in front of college recruiting audiences, and HRmarketer has given me the tools to achieve that goal. HRmarketer’s vast database of conferences and events enables me to review upcoming opportunities and apply for them with the click of a mouse. This year alone, I’ve secured three engagements at events that are aimed directly at my target audiences. The expertise of HRmarketer’s staff and its wide variety of resources ensure that I’m making the most out of my marketing dollars.”

- Steven Rothberg, President and Founder, CollegeRecruiter.com

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“HRmarketer.com is by far the most responsive to customer questions/feedback of any organization I’ve ever encountered. If my question isn’t immediately answerable, I always get a callback within just a few minutes.”

- Helene Goldson, MindSolve/SumTotal

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“HRmarketer has been an integral part of the services that we provide to our clients. Their services have strengthened our ability to stay on top of a wide range of marketing and media relations opportunities in the HR industry.”

- Ed Emerman, president and founder of Eagle Public Relations

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