Leading HCM brands, bloggers, analysts, influencers, event organizers and recruiters use Insight to get marketplace intelligence that simply can’t be gotten anywhere else. That’s not an exaggeration. Every day we analyze tens of thousands of HR- and benefits-related tweets, Facebook and LinkedIn updates,  and over 5,000 new pieces of content — including news stories, thought leadership articles, professional blog posts and more.

We can tell you who’s writing this content, how popular it is, the brands mentioned, and the people who are sharing and interacting with this content. We can also tell you whose engaging with any of the hundreds of  global HR and benefits conferences we track and provide you with the details of your competitor’s social networks. No marketing decision can effectively be made in today’s business environment without great data. HRmarketer software is all about data.