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Marketing Software for the HR and Benefits Marketplace

HRmarketer software analyzes more HR marketplace data than anyone else. The software empowers our customers to take a scientific approach to marketing decision-making, giving them a competitive edge by reducing their reliance on the hunches so often associated with marketing. We provide HR and benefits solution providers, analysts, influencers and event organizers with information that helps them with their marketplace and competitive intelligence, media relations, event planning, content marketing and more.

Our software also helps HR and recruiting professionals discover relevant speaking opportunities, select the best events to attend, choose the right analysts and influencers to engage, find professional information, stay current with industry news, select vendors, and make connections to grow both their personal brands and their employers’ brands.

Our Approach

HRmarketer software includes three modules. Our Research databases give you the information you need — accurate and up-to-date — to run a more effective and smarter marketing and PR department. Our News Distribution makes media relations and sending press releases strategic, timely and easy. And our Insight technology delivers industry and business intelligence by analyzing the published online content and social data of the entire HR and benefits marketplace.

The Results

We’ve delivered measurable results to our customers for nearly 15 years. That’s why HR and employee benefit providers, industry analysts, influencers and event organizers use HRmarketer to improve their brand visibility and overall marketing effectiveness, stay on top of industry trends and monitor competitive activity. You should too. HRmarketer provides marketplace intelligence that simply can’t be gotten anywhere else. That’s not an exaggeration. Use HRmarketer to out-market the competition.


  • Be More Social

    Connect. Follow. Engage. Share content that gets noticed.

  • Get More Visibility

    Distribute your news to a wider HR and benefits audience.

  • Get on Influencers’ Radar

    Get a list of analysts and influencers who are interested in the topics relevant to your business.

  • $

    Improve Your SEO

    Improve your SEO and online advertising.

  • 🔓

    Find your "hidden" brand champions

    Know who’s most instrumental in promoting your content on social.

  • Become a Thought Leader

    Becoming a trusted HR thought leader requires you to publish the right content on the right topics and share it with the right audiences. HRmarketer software  helps you do all three in a more scientific way while reducing your reliance on hunches.

  • Publish Better Content

    Get into key trades and get more traffic to your content.

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    Know Who to Engage

    Know who’s engaging with your competition but not with you.

  • ,

    Attend & Speak At The Right Events

    Understand what events your competitors, analysts, influencers and prospects are engaging with.

  • Win Awards

    Win the right awards.

  • Be Smarter!

    Stay on top of industry trends, what’s hot, who’s hot – and not.

  • 🎯

    Monitor Your Competition

    Find out more about your competitors—the coverage they’re receiving, the influencers they’re engaged with, the bloggers and social pundits writing about them, the HR and benefits professionals connected to them on social and even the events they’re attending.

Don’t take our word for it.

Meghan M. Biro

HRmarketer Software is a great tool Our TC team uses it weekly for SM “listening”

Meghan M. Biro
Jessica Miller-Merrell

One of my favorite features on HRmarketer Software is their Twitter hashtag function providing you the most current or most popular hashtags in the HR marketplace.

Jessica Miller-Merrell
John Sumser

With HRmarketer Software, one can identify the content and people who are at the heart of relevant conversations in HR 

John Sumser
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