DR. BETH BROOKS TO SPEAK AT AMERICAN ORGANIZATION OF NURSE EXECUTIVES ANNUAL MEETING
New York, NY April 11, 2006 Beth A. Brooks, PhD, RN, CHE, and Senior Partner at JWT Employment Communications, will present 'What Every CNO Needs to Know About Branding' at the American Organization of Nurse Executives (AONE) Annual Meeting, held April 20th 21st, in Orlando, Florida, at the Walt Disney World Dolphin Hotel. AONE is a national organization of over 5,000 nurse leaders and executives who design, facilitate, and manage care. Dr. Brooks is an AONE member and holds management responsibilities for the integrated offerings to health care employers at JWT Employment Communications, one of the worlds largest recruitment marketing and employment communications companies.
Managing your employer brand means having a clear understanding of what you have to offer your target audience the nurses who will succeed in your organization, and who, in turn, will make your organization successful, according to Dr. Brooks.
Dr. Brooks has more than 20 years experience in health care, including positions in nurse recruitment and nurse management. She also has previous experience in employment communications, working with health care clients across the country on award-winning advertising, branding and marketing programs. Her consulting work involves projects related to improving the quality of nursing work life and manager skill development.
About JWT Employment Communications
JWT Employment Communications helps employers attract, recruit and retain staff through comprehensive advertising, marketing and employee communications services, measurement tools, consulting resources and strategic approaches to talent acquisition and management.
The agency has 32 offices across North America and internationally. It is a subsidiary of JWT, an agency of WPP (NASDAQ: WPPGY) that ranks among the oldest and largest full-service global advertising agencies.
About AONE
Founded in 1967, the American Organization of Nurse Executives (AONE), a subsidiary of the American Hospital Association, is a national organization of over 5,000 nurses. The organization provides leadership, professional development, advocacy, and research in order to advance nursing practice and patient care, promote nursing leadership excellence, and shape healthcare public policy.
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This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.
Managing your employer brand means having a clear understanding of what you have to offer your target audience the nurses who will succeed in your organization, and who, in turn, will make your organization successful, according to Dr. Brooks.
Dr. Brooks has more than 20 years experience in health care, including positions in nurse recruitment and nurse management. She also has previous experience in employment communications, working with health care clients across the country on award-winning advertising, branding and marketing programs. Her consulting work involves projects related to improving the quality of nursing work life and manager skill development.
About JWT Employment Communications
JWT Employment Communications helps employers attract, recruit and retain staff through comprehensive advertising, marketing and employee communications services, measurement tools, consulting resources and strategic approaches to talent acquisition and management.
The agency has 32 offices across North America and internationally. It is a subsidiary of JWT, an agency of WPP (NASDAQ: WPPGY) that ranks among the oldest and largest full-service global advertising agencies.
About AONE
Founded in 1967, the American Organization of Nurse Executives (AONE), a subsidiary of the American Hospital Association, is a national organization of over 5,000 nurses. The organization provides leadership, professional development, advocacy, and research in order to advance nursing practice and patient care, promote nursing leadership excellence, and shape healthcare public policy.
# # #
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.
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