David Meerman Scott to Present the "New Rules of Marketing and Public Relations" at HRmarketer.com Webinar
CAPITOLA, CA May 17, 2007 -- Marketing and public relations professionals in the human resources industry should mark June 14 on their calendars, when HRmarketer.com hosts a free webinar featuring online marketing guru David Meerman Scott.
Scott, a noted online strategist and thought leader, will present "The New Rules of Marketing and PR in the Human Resource Marketplace." His interactive presentation will challenge attendees' notions about the opportunities of online media as well as reflect on the 'old rules' of public relations still commonly practiced today.
The hour-long webinar will take place at 10 a.m. on Thursday, June 14, and is presented by HRmarketer.com, the number one marketing and media visibility service for human resources and employee benefits providers.
Scott will draw from principles described in his forthcoming book, "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly." The presentation will also highlight specific case studies of HR vendors and suppliers who have employed these "new rules."
"Today, marketing messages and advertising are increasingly ignored; marketing has never been more difficult for HR suppliers," explains Jonathan Goodman, vice president of business development for HRmarketer.com. "However, never before have vendors had a greater opportunity to reach HR buyers directly."
To sign up for the free event, visit HRmarketer.com at http://www.hrmarketer.com/MarketingPRWebinar/
About David Meerman Scott
David Meerman Scott is an online thought leadership strategist. Through his books, seminars and speaking he shows organizations how to harness the amazing power of viral marketing. Web Ink Now is David's blog where he shows readers how online thought leadership content (including news releases, blogs, podcasts, viral marketing and online media) is the best way to reach buyers directly.
About HRmarketer.com
HRmarketer.com is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its Marketing PR services, the company has serviced nearly 500 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.
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This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.
Scott, a noted online strategist and thought leader, will present "The New Rules of Marketing and PR in the Human Resource Marketplace." His interactive presentation will challenge attendees' notions about the opportunities of online media as well as reflect on the 'old rules' of public relations still commonly practiced today.
The hour-long webinar will take place at 10 a.m. on Thursday, June 14, and is presented by HRmarketer.com, the number one marketing and media visibility service for human resources and employee benefits providers.
Scott will draw from principles described in his forthcoming book, "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly." The presentation will also highlight specific case studies of HR vendors and suppliers who have employed these "new rules."
"Today, marketing messages and advertising are increasingly ignored; marketing has never been more difficult for HR suppliers," explains Jonathan Goodman, vice president of business development for HRmarketer.com. "However, never before have vendors had a greater opportunity to reach HR buyers directly."
To sign up for the free event, visit HRmarketer.com at http://www.hrmarketer.com/MarketingPRWebinar/
About David Meerman Scott
David Meerman Scott is an online thought leadership strategist. Through his books, seminars and speaking he shows organizations how to harness the amazing power of viral marketing. Web Ink Now is David's blog where he shows readers how online thought leadership content (including news releases, blogs, podcasts, viral marketing and online media) is the best way to reach buyers directly.
About HRmarketer.com
HRmarketer.com is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its Marketing PR services, the company has serviced nearly 500 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.
###
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.
posted by Fisher Vista, LLC at 9:36 AM
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