New eBook from HRmarketer.com Discusses What Marketers Need to Know in the Human Resource Industry
Capitola, CA - May 02, 2007 HRmarketer.com has released a new eBook titled, Marketing and PR in the Human Resource Marketplace: What You Need to Know.
The eBook, available as a free download at http://www.hrmarketer.com/home/whitepaper_main2.htm, guides readers through today's HR marketplace, helping them understand the changes that are taking place and how to use the most effective marketing and public relations tactics available today including social media tactics and other Web 2.0 tools.
The eBook also provides insights on how to measure the success of marketing and PR campaigns, as well as mini-case studies showing how some HR vendors are combining traditional and online marketing and PR tactics to get a high return on their marketing investment.
"This eBook is the culmination of our own research during the last seven years and the experience we've gained from working with hundreds of marketing and PR teams across a diverse group of HR suppliers," explained Mark Willaman, founder of HRmarketer.com. "It's a must-read for anyone new to HR marketing, but the eBook also provides a good overview for industry marketing and PR veterans who may need a refresher course on the fundamentals."
The eBook chapters include:
HR BuyersWho they are and where they are
Marketplace TrendsHR Pros Growing in Influence and Responsibility
Marketplace TrendsNew Strategies Needed for Effective HR Marketing
Multifaceted Approach Is Necessary
The Fundamentals of Successful HR Marketing
Marketing PRThe New World of Marketing
Download a free copy of the new eBook here.
HRmarketer.com is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its Marketing PR services, the company has serviced nearly 500 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.
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This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.
The eBook, available as a free download at http://www.hrmarketer.com/home/whitepaper_main2.htm, guides readers through today's HR marketplace, helping them understand the changes that are taking place and how to use the most effective marketing and public relations tactics available today including social media tactics and other Web 2.0 tools.
The eBook also provides insights on how to measure the success of marketing and PR campaigns, as well as mini-case studies showing how some HR vendors are combining traditional and online marketing and PR tactics to get a high return on their marketing investment.
"This eBook is the culmination of our own research during the last seven years and the experience we've gained from working with hundreds of marketing and PR teams across a diverse group of HR suppliers," explained Mark Willaman, founder of HRmarketer.com. "It's a must-read for anyone new to HR marketing, but the eBook also provides a good overview for industry marketing and PR veterans who may need a refresher course on the fundamentals."
The eBook chapters include:
HR BuyersWho they are and where they are
Marketplace TrendsHR Pros Growing in Influence and Responsibility
Marketplace TrendsNew Strategies Needed for Effective HR Marketing
Multifaceted Approach Is Necessary
The Fundamentals of Successful HR Marketing
Marketing PRThe New World of Marketing
Download a free copy of the new eBook here.
HRmarketer.com is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its Marketing PR services, the company has serviced nearly 500 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.
###
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.
posted by Fisher Vista, LLC at 7:59 PM
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