This complimentary report covers the latest trends and best practices for marketing to the human resource (HR) and employee benefits marketplace going into 2011.
A few highlights from this report include:
- Most HR Vendors expect to maintain or increase their marketing budgets in 2011.
- Last year, 82% of respondents did not measure Social Media ROI. This year, 69% of respondents will measure Social Media ROI.
- 95% of HR vendors increased their participation in Social Media during 2010