This research report from HRmarketer.com, Trends in HR Marketing: HR Buyers’ Behavior
2010 and What to Expect in 2011 is the fifth report in an annual series started in 2006. The report provides information on trends and best practices for marketing to the human capital marketplace, and more specifically on the purchasing behavior of the typical HR buyer. It includes an analysis of HR buyer research and purchasing trends and their budgetary priorities in 2011.
This report also includes recommendations for human resource businesses based upon what we have learned about the needs and information usage characteristics of HR buyers. The data in this report is based on responses from human resource decision makers, hereafter referred to collectively as “HR buyers,” collected during January and February of 2011.