HRmarketer Advocacy software has been selected by Talent Board to assist the nonprofit in its mission of promoting quality candidate experiences worldwide. Talent Board joins a growing list of companies using HRmarketer’s Advocacy software to support their brand development and marketing initiatives.
“Talent Board is very excited to launch this innovative software,” said Kevin W. Grossman, President of Talent Board’s Global Programs. “It will enable our internal team and volunteers to more easily share blog posts, articles, videos, podcasts and other content that furthers our mission of elevating and promoting a quality candidate experience.”
“Advocacy is all about building support and engagement,” said Mark Willaman, founder and President of HRmarketer. “Our software enables organizations to build greater support and engagement for their brands by leveraging the power and reach of their employees and external advocates. We’re delighted to be assisting such a highly respected organization as Talent Board with its advocacy initiatives.”
In the digital ecosystem, employees are authentic and influential sources of information, Willaman noted. “In fact, research shows that people believe what employees say about their companies far more readily than they believe ‘official’ company sources. That’s what makes advocacy initiatives so effective, especially in the business-to-business world. HRmarkete Advocacy makes it easy for companies to leverage the power of their internal and external brand advocates.”
The benefits of HRmarketer’s Advocacy software include:
- Brand Awareness at Scale: Whether a company has 10 or 10,000 employees, each one of those employees can help grow visibility and interest in the organization and the issues and causes that are important to it. Advocacy software helps companies reach their employees’ networks—networks that they’re not reaching through traditional brand channels.
- Greater Engagement: Content shared by employees receives eight times more engagement than content shared by brand channels.
- Higher Earned Media Value: The reach companies achieve through advocacy is pennies on the dollar compared to what they would spend on advertising to get similar reach.