Our monthly Employer Branding webinar series, in partnership with HR.com, features monthly employer branding and talent acquisition experts discussing various topics related to employer branding and employee advocacy. We sponsor these webinars to bring attention to our employee advocacy software, HRmarketer Advocacy (which customers also use for social selling, brand advocacy and micro-influencer marketing). If you want to learn about the power of employee advocacy for your employment brand, please schedule a demo.
Our guest for this month’s webinar was Tim Sackett – no intro needed for most of our readers but in case you don’t know Tim, he is the President of HRU Technical Resources, a leading IT and Engineering Staffing firm and the President-elect for the Association of Talent Acquisition Professionals. Tim is also is a prolific writer in the HR space and this year, in conjunction with SHRM, Tim released his first book, “The Talent Fix: A Leader’s Guide to Recruiting Great Talent”.
The webinar title was: Employment Branding on a Shoestring Budget. Some feedback we received from webinar attendees:
Really changed my way of thinking from hiring a candidate for a position to hiring a workforce with employer branding.
I’ve been a big fan of Tim Sackett and Fistful of Talent for quite a while. This presentation did not disappoint. Tim has an engaging style that pulls you in and provides great information you can use. Great presentation. Thanks so much for providing this opportunity.
As Tim said in the pre webinar promotions, Employment Branding sounds like something only the big, sexy brands get to do. They have unlimited resources and money to create the best of the best, while the rest of us sit on the sidelines and dream of the day we’ll get some budget money to do some real actual branding work of our own! But as Tim discussed in the webinar, you don’t need a giant budget to have a powerful employment brand.
Attendees of the webinar learned:
1. Core strategy of employment branding and recruitment marketing
2. New technology being used in branding and marketing
3. Developing a brand advocacy program for employment.
Watch the webinar archive below. And download the slides here. Be sure to check out all the great upcoming HR.com webinars here. And be sure to register for our next webinar, Why Research Matters: Building a Robust Employer Brand with special guest Susan Strayer LaMotte, Founder & CEO of exaqueo.
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