The Challenge: The HR marketplace is complex, diverse and fragmented, it’s difficult for HR solution providers and employment branding teams to navigate the influencer marketplace.
“Most companies in our industry, especially startups, have no idea who the influencers are, how to reach them and how to find a cost-effective way to determine if they are right for effective partnerships. The HR Influencer Marketing Channel helps solve those problems.” – Tim Sackett, president of HRU Technical Resources and member of the HR Influencer Marketing Channel
The Solution: The HR Influencer Marketing Channel (IMC) offers a simple, cost-effective way to access these HR influencers and tap into their vast and engaged social networks. Think of it as a vehicle for solution providers and/or employer branding professionals to have renowned HR influencers share their original content and messages on social media, amplifying their visibility and engagement with their brand.
Details: The Channel currently includes 13 HR influencers – information on each influencer is below. Each influencer was carefully selected for their micro-influence—which is based not on just on the size of their social networks, but also the high engagement they achieve from HR audiences and the trust their followers have in them. There’s a reason micro-influencers have been called ‘the marketing force of the future.’ For brands to achieve the best possible ROI on their HR social campaigns, they need to use a group of HR micro-influencers to increase reach, engagement and clicks on their content. That’s the HR Influencer Marketing Channel.
“Why would HR vendors invest in print advertising or website banners when they could market through influencers on the HR Influencer Marketing Channel.” – Derek “DZ” Zeller, Director of Recruiting Solutions and Channels at ENGAGE Talent
How it Works:
- Companies wanting to improve their brand visibility in the HR and talent management space join theHR Influencer Marketing Channel by paying a nominal membership fee. This membership ensures a commitment — just like the influencers have made.
- Once a member, you can submit two original content pieces per month—content must meet the Channel’s editorial board’s approval—once approved your content is published to the HR Influencer Marketing Channel.
- Once the content is published to the Channel, participating influencers have the option to share your content on their social networks via Twitter, LinkedIn and/or Facebook. When they do, you pay a small fee per channel.
The HR IMC CPC has been as low as $0.40 and as high as $2. The average is $0.89.
Everything about the Influencer Marketing Channel is transparent, making it easy for companies to measure the ROI of their investment.
This is made possible because the HR Influencer Marketing Channel is powered by HRmarketer’s Advocacy Software, which companies use to enable their brand advocates to share a wide range of relevant content with their personal networks. The software provides participating companies with detailed metrics on the effectiveness of each influencer’s content shares, which gives them valuable information for determining which influencers are a good fit for expanded relationships.