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Advocacy 2018-04-19T17:20:27+00:00

Make Your Marketing and Employer Branding a Team Effort

Help your marketing and employer branding efforts succeed — get your employees and outside stakeholders involved.

HRmarketer Advocacy makes it easy. Multiply your reach. Get more people to engage. Improve your results.

There’s no limit to the ways that employees and outside stakeholders can advocate for your company, but there are two primary uses for HRmarketer Advocacy software.

  1. Improve Your Employer Brand — Any organization can say it’s a great place to work. When employees share your employer branding content and show pride in being part of your organization, people will believe your company is a great place to work.
  2. Improve Your Marketing Results — Your organization’s social media accounts are important marketing tools, but your limited by the size of your social network. When interested employees and outside stakeholders share your content, you reach their social networks, too.

Whether you have 10 or 10,000 employees, each person can help communicate information important to your organization — and grow visibility and interest in things important to your organization.

HRmarketer Advocacy make it super easy for you to leverage your own internal teams and outside stakeholders to get your content, jobs, news and other messages seen and engaged with by more people.

Includes HR and Employer Branding Data and Content

HRmarketer Advocacy comes loaded with verified HR and employer branding data that helps you stay on top of your game. We deliver the latest HR and employer branding content to your dashboard each day.

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Getting Started Is Easy!

Create Group & Invite Advocates

Create an advocacy group and invite members to join. There’s no group limit. Examples include all employees, marketing, HR, customers.

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Share Information

Push content to the group’s timeline: articles to share, people to engage with, job openings — anything.

Spread the Word

Group members are notified of new postings and can share the information to their social networks.

View Analytics

Most shared content, which group members generated the most clicks, who drove conversions, and more.

We won’t leave you hanging!

We don’t just send you a username and password and make you figure it out. We assign a dedicated account team to onboard you. If you’re using HRmarketer Advocacy for employer branding, we’ll even provide an employer branding expert/consultant to help you strategically link HRmarketer Advocacy to your employer branding initiatives.

Did You Know?

Content shared by employees receives 8 TIMES more engagement than content shared by brand channels.

Advocacy – More Than Shares and Clicks. It’s engagement and better team communication.

Viewing leaderboards, seeing who is sharing content and how much traffic these shares are driving to your website is fun but the value of advocacy goes beyond this.

“Even advocates who aren’t driving much visibility- like me! – provide and get value that extends past the metrics that Advocacy can measure. They feel part of the effort, and are more likely to take beneficial action outside of the tool. For example, if I see news that might be of use for our #HotInHR newsletter, I’m more likely to share it with the editor as a result of Advocacy, because I feel part of the effort and because the newsletter is on my mind. So not only am I sharing the newsletter (the results of which we can see in Advocacy metrics), but I’m actually helping with the newsletter itself (the results of which we can’t see in Advocacy metrics, but which are beneficial).” – Eric Anderson


Download the eBook

Learn more about Advocacy and download “How an Effective Employee Advocacy Program Can Help Your Employer Branding.” No registration required.

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Experience why HRmarketer is the #1 HR Marketing Platform.

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